Acxiom(R) Announces Agreement
October 31 2005 - 9:00AM
Business Wire
Acxiom(R) Corporation (Nasdaq: ACXM) today announced the signing of
a long-term agreement with Yellow Book USA, the nation's oldest and
largest independent yellow pages publisher. "From the onset of our
relationship, the Yellow Book management team was very clear that
only the highest quality data would be associated with their
brand," said Richard Howe, Acxiom's marketing leader. "We are
pleased that the Acxiom was capable of meeting the high standard
for quality they demanded on behalf of their customers."
Established in 1930, Yellow Book USA is the oldest and largest
independent yellow pages publisher in the nation. In recent years,
Yellow Book has made a number of strategic acquisitions and entered
scores of new markets. With the recent acquisition of TransWestern
Publishing, Yellow Book now publishes approximately 900 directories
in 46 states and the District of Columbia with a distribution of
over 100 million. Visit the Yellow Book company website at
www.yellowbook.com. About Acxiom Corporation Acxiom Corporation
(NASDAQ: ACXM) integrates data, services and technology to create
and deliver customer and information management solutions for many
of the largest, most respected companies in the world. The core
components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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