Business for Diplomatic Action Announces Board Appointment of Acxiom(R) CMO Richard K. HoweGlobal non-profit organization Busine
August 12 2008 - 11:36AM
Business Wire
Business for Diplomatic Action (BDA) has unanimously elected to its
board Richard Howe, Senior Vice President - Marketing for Acxiom�
Corporation (Nasdaq: ACXM). "It is with great enthusiasm that we
welcome Richard Howe to our board," said Keith Reinhard, President
of BDA and Chairman Emeritus of DDB Worldwide. "At a time when
understanding among nations is more important than ever, his
international experience and his working knowledge of the global
economy represent an invaluable contribution to the BDA effort."
BDA is a nonpartisan, not-for-profit organization whose mission is
to enlist the U.S. business community in actions to improve the
standing and reputation of America in the world. The organization
is leading the private sector effort to provide constructive
business solutions for public diplomacy programs and initiatives.
�The perception of the United States abroad has never been more
important to American business,� Howe said. �Technological
advancements have accelerated globalization which in turn is
providing opportunity for American businesses. Understanding and
adapting to the realities of conducting business in this new
environment is what excited me about BDA and its mission to build
bridges of cooperation.� Acxiom is the global leader in interactive
marketing services, providing clients with the consumer insight
they need for effective and profitable direct-to-consumer marketing
decisions, across multiple channels throughout the enterprise. At
Acxiom, Howe helps drive the company�s growth through the execution
of business strategies designed to meet market changes and/or
mitigate competitive threats. For many of these strategies, he also
assumes an operational leadership role over the groups with
products and solutions under development. For more than 15 years,
Howe has been on the leading edge of software, services, data and
analytics technology designed to drive business intelligence.
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