Acxiom® Recognized in Top 10% of Software 500
October 23 2008 - 8:00AM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM), a global leader in interactive
marketing services, today announced its inclusion to Software
Magazine�s Software 500 ranking of the world�s largest software and
service providers. Acxiom ranks 45, with annual revenue of $1.3
billion. �The 2008 Software 500 results show that revenue growth in
the software and services industry was healthy, with total Software
500 revenue of $451.8 billion worldwide for 2007, representing a
14.7% growth from the previous year,� said John P. Desmond, editor
of Software Magazine and Softwaremag.com. �We have added more than
100 new companies to the list this year. We�re seeing strong growth
from more companies based outside the United States, especially
from systems integration and outsourcing services firms based in
India.� The Software 500 is a revenue-based ranking of the world�s
largest software and services suppliers targeting medium to large
enterprises, their IT professionals, software developers and
business managers involved in software and services purchasing.
�The Software 500 recognition is a result of Acxiom�s commitment to
develop and implement software and solutions to help businesses
analyze their customer database, improve customer acquisition and
retention, and grow the value of the customer relationship,� said
John Meyer, CEO and president of Acxiom. �In today�s multi-channel
world, it�s more important than ever to understand your customers
in order to reach them on an intimate level.� Acxiom deploys
software and services to create consumer insight for the world�s
leading companies � from automotive manufacturers and retailers to
banks and telecommunications providers. Software Magazine noted
that among companies represented in the list, total employee head
count grew a modest 1.3 percent from the previous year. Sectors
seeing the highest rates of employee growth included software as a
service, search/portal tools, supply chain/manufacturing, legacy
system renewal/integration and database. �The Software 500 helps
CIOs, senior IT managers and IT staff research create the short
list of business partners,� Desmond said. �It is a quick reference
of vendor viability. The online version will be on
www.Softaremag.com and is searchable by category, making it what we
call the online catalog to enterprise software.� The ranking is
based on total worldwide software and services revenue for 2007.
This includes revenues from software licenses, maintenance and
support, training and software-related services and consulting.
Suppliers are not ranked on their total corporate revenue, since
many have other lines of business, such as hardware. The financial
information was gathered by a survey prepared by King Content Co.
and posted at www.Softwaremag.com, as well as from public
documents. About Acxiom The global leader in interactive marketing
services, Acxiom connects clients with their customers through deep
consumer insight, powering effective and profitable marketing
initiatives and business decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in
consumer data and analytics, information technology, data
integration and consulting solutions for effective marketing across
digital, Internet, e-mail, mobile and direct mail channels. Founded
in 1969, Acxiom is headquartered in Little Rock, Ark., and serves
clients around the world from locations in the United States,
Europe and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com. Acxiom is a registered trademark of Acxiom
Corporation. About Digital Software Magazine, the Software Decision
Journal, and Softwaremag.com Digital Software Magazine, the
software decision journal, has been a brand name in the high-tech
industry for 30 years. Softwaremag.com, its Web counterpart, is the
online catalog to enterprise software and the home of the Software
500 ranking of the world�s largest software and services companies,
now in its 26th year. Software Magazine and Softwaremag.com are
owned and operated by King Content Co.
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