LiveRamp and Adobe Extend Data Connectivity Partnership for Cross-Channel Marketing
February 22 2016 - 10:30AM
Business Wire
LiveRamp Enables Broader Distribution of Adobe
Marketing Cloud Audiences Across Addressable TV, Mobile, and
Desktop Channels
LiveRamp™, an Acxiom® (NASDAQ: ACXM) company, today
announced an expanded partnership with Adobe to offer Adobe
Marketing Cloud clients greater ability to execute seamless
cross-channel marketing campaigns targeted at their consumers.
Announced at RampUp 2016, the premier conference for leaders in
AdTech, the expanded partnership enables Adobe Marketing Cloud
clients to target the same audiences with relevant messages across
a broader set of digital channels including mobile, desktop, and
addressable TV.
“To meet rising expectations for seamless brand experiences,
marketers need to be able to reach the same consumers with
consistent messages on any channel and device,” said Travis May,
President and General Manager of LiveRamp. “We’re excited to
provide Adobe Marketing Cloud clients with a broader range of
options for activating their valuable data in Adobe Audience
Manager across the digital marketing ecosystem.”
Adobe has been a LiveRamp data connectivity partner for several
years, using LiveRamp’s data onboarding capabilities to bring an
Adobe Audience Manager client’s large volumes of offline data into
Adobe Audience Manager, a leading data management platform (DMP).
Last year, LiveRamp partnered with Adobe for the launch of Customer
Link, which enables marketers to create a unified view of their
customer activity.
This newly expanded partnership allows Adobe Audience Manager
clients to benefit from a broader range of data distribution
options, enabling seamless cross-channel campaign execution across
an expanded set of digital channels . Adobe Marketing Cloud clients
can now easily onboard their data at the individual and household
level, analyze cross-channel customer journeys, and extend digital
audiences to new channels, such as addressable TV, for coordinated
cross screen execution.
“Marketing with the consumer journey in mind is extremely
important in today’s fragmented marketing ecosystem,” said Amit
Ahuja, general manager of data management, Adobe. “Adobe Audience
Manager empowers marketers to benefit from a more comprehensive
view of their audience. As a preferred data connectivity partner,
LiveRamp expands our ability to offer Adobe Audience Manager
clients targeting of their consumers across any screen.”
LiveRamp honors consumer privacy by providing notice and choice
directly on the LiveRamp website. The company also participates in
the Digital Advertising Alliance (DAA), adhering to the DAA’s
aboutads.info consumer choice mechanism.
About LiveRamp
LiveRamp connects more than 250 digital marketing platforms and
data providers. We help marketers eliminate data silos and unlock
greater value from the tools they use every day. By onboarding and
unifying customer data across disparate systems, we provide the
connectivity brands need to reach consumers across channels and
measure the impact of marketing on sales. LiveRamp is an Acxiom
company. For more information, visit www.LiveRamp.com.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
audience management, video, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
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AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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