Amplitude Achieves AWS Advertising and Marketing Technology Competency
November 30 2023 - 8:00AM
Business Wire
Digital analytics leader, exclusively hosted on
AWS, is named as a new competency partner
Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics
platform, today announced it has achieved the Amazon Web Services
(AWS) Advertising and Marketing Technology Competency in the
Audience and Customer Data Management category. AWS recognizes
Amplitude for its expertise in providing marketers with self-serve
visibility into the end-to-end customer journey. This helps
companies gain insight into what their customers love, where
they’re getting stuck, and what keeps them coming back.
As advertisers and marketers look to leverage the cloud to
innovate and achieve digital transformation, they are increasingly
in need of partners with services and solutions that are
purpose-built to meet their needs. AWS Advertising and Marketing
Technology Competency Partners provide these customers – including
advertising agencies, marketers, publishers, advertising and
marketing technology providers, and analytics service providers –
with AWS-validated solutions and services, helping to accelerate
their transformation.
As the product, marketing, and digital experience analytics
categories converge, marketers can no longer rely on separate tools
to understand users’ behavior. Today’s companies want a single
platform that provides deep visibility into customer insights and
allows teams to easily translate these insights into digital
experiences that drive engagement and retention. Amplitude’s
Digital Analytics Platform satisfies these demands and provides
teams with one solution for trusted data, clearer insights, and
faster action.
Achieving the AWS Advertising and Marketing Technology
Competency differentiates Amplitude in the AWS Partner Network
(APN) with demonstrated technical proficiency and proven customer
success in running cloud solutions on AWS for the advertising and
marketing industry.
To achieve the AWS Advertising and Marketing Technology
Competency designation, AWS Partners must undergo rigorous
technical validation by AWS solution architects and have verified
customer references.
“Today, every team should be able to easily answer questions
about conversion, engagement, and retention. When companies have a
clear view of the complete customer experience, they are able to
make smarter decisions that drive customer loyalty,” said Peter
Kuo, vice president of partnerships at Amplitude. “Amplitude is a
proud AWS Partner Network member, and this latest competency
validates our commitment to delivering accessible, self-serve
insights into the hands of every marketer.”
“Before implementing Amplitude, our marketing team knew we could
do a better job engaging with customers, but we didn’t have the
baseline data to understand how,” said Patrick Gordon, principal
product manager at Jumbo Interactive. “With Amplitude’s platform
built on AWS, our team can aggregate, analyze, and activate user
data at scale. Working together, our marketing and product teams
can now continually deliver enhanced, personalized experiences for
our different customers.”
AWS enables scalable, flexible, and cost-effective solutions
from startups to global enterprises. To support the seamless
integration and deployment of these solutions, the AWS Competency
Program helps customers identify which AWS Partner solutions and
services are powered by AWS for specific industry use cases. For a
specific industry solution to meet a need, explore the AWS Partner
solutions and/or services offered in AWS Data Exchange, AWS
Marketplace, or APN Partners, including Amplitude.
Supporting this achievement, The Martech Weekly (TMW) recently
named Amplitude one of the top 100 most innovative marketing
technology products in the world, ranking #18 in the 2023 TMW
100.
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. Almost 2,500
customers, including Atlassian, Jersey Mike’s, NBCUniversal,
Shopify, and Under Armour, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s 2023 Fall Report. Learn how to optimize your
digital products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231130267578/en/
Communications Darah Easton press@amplitude.com
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