Save Mart, FoodMaxx, and Lucky banners to
leverage Instacart's Caper Cart, FoodStorm, and Storefront Pro
solutions to create omnichannel shopping experiences
SAN
FRANCISCO and MODESTO,
Calif., May 1, 2024 /PRNewswire/ -- Instacart
(Nasdaq: CART), the leading grocery technology company in
North America, and The Save Mart
Companies, the largest regional grocer based in California, today announced their expanded
omnichannel partnership featuring several Instacart in-store
solutions such as Caper Carts, Instacart's AI-powered smart carts,
and FoodStorm, an order management system that powers food service
and catering experiences purpose-built for grocery. The Save Mart
Companies will also upgrade to Instacart's Storefront Pro, bringing
superior e-commerce capabilities with advanced advertising options
to its business. This expanded partnership will improve the
shopping experience for customers at nearly all 200 Save Mart,
FoodMaxx, and Lucky locations.
"We're committed to giving grocers the technology they need to
better serve their customers, no matter how they choose to shop,"
said Chris Rogers, Chief Business
Officer at Instacart. "We're proud to partner with The Save Mart
Companies on innovative in-store and online solutions that enable
them to create a truly omnichannel experience that helps their
business grow and makes shopping more unified, engaging, and
personalized for their customers."
"As a seasoned grocer with deep California roots, we're committed to
delivering fresh, local, and quality products at affordable prices.
Our collaboration with Instacart has significantly expanded our
online presence, reinforcing these core values within our local
communities," said Tamara Pattison,
Chief Digital Officer at The Save Mart Companies. "Embracing new
revenue streams through Storefront Pro offers us a solid foundation
to enhance our business online. By introducing Caper Carts and
FoodStorm, we're allowing customers to access what they love most
about shopping online and bringing those elements into our stores.
Whether it's accessing coupons and deals on the carts or easily
ordering the 'farm-to-fork' foods they know and love, we're
creating seamless experiences for our customers across online and
in-store."
The Save Mart Companies has long partnered with Instacart to
enhance its omnichannel strategy. Now, with the debut of
Instacart's Caper Carts, FoodStorm, and Storefront Pro, the online
and in-store shopping experience for customers is further
connected. The Save Mart Companies first partnered with Instacart
in 2019 to launch same-day delivery across its banners, and are now
deploying a number of technologies to digitize its stores and serve
its customers:
- Caper Carts, Instacart's AI-powered smart carts, will
roll out at select Save Mart and Lucky stores in the coming months,
followed by a broader rollout later this year. Caper Carts
transform shopping into a personalized experience by featuring an
interactive screen that engages customers, tracks spending for
budget management, and incorporates a loyalty program for direct
access to coupons and deals, and more. For customers who are
building their shopping list within the Save Mart or Instacart App,
Caper Carts sync seamlessly to the feature and check items off the
list as they are dropped into the basket. They also offer a unique
advertising opportunity, allowing brands to connect with customers
– who spend an average of more than 30 minutes shopping with a
Caper Cart – directly in the aisles.
- FoodStorm, Instacart's order management system that
helps streamline retailers' food service, perimeter offerings and
catering operations, will roll out across Save Mart and Lucky
stores. FoodStorm and Caper Cart customers can now place orders for
made-to-order items like fried chicken or custom cakes and pies
directly on the Caper Cart screen while they shop, and receive a
notification once it's ready for pickup, providing an effortless,
in-store ordering experience.
- By upgrading to Storefront Pro, all three banners within
The Save Mart Companies now have access to premium e-commerce
features like customizable homepage and merchandising layouts,
robust self-serve marketing tools, in-depth analytics, a dedicated
Instacart support team, and support for third-party integrations
such as coupons and loyalty programs. This upgrade also unlocks
access to Carrot Ads, allowing Save Mart, FoodMaxx, and Lucky to
create their own retail media networks. The Save Mart Companies
previously used Instacart Storefront, an easy and affordable way
for grocers of all sizes to get online and add e-commerce to their
websites.
To access Save Mart, FoodMaxx, and Lucky for same-day delivery
and pickup, customers can select the Save Mart storefront from the
Instacart App or visit https://shop.savemart.com/,
https://shop.foodmaxx.com/ or
https://shop.luckysupermarkets.com/
For more information about Storefront Pro, Caper Carts and
FoodStorm, visit www.instacart.com/company/platform.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
About The Save Mart Companies
The Save Mart
Companies, a Kingswood Capital Management, LP
portfolio company and a California-based grocer, operate 194 Save
Mart, Lucky, and FoodMaxx stores in California and Western Nevada. In addition to its retail
operation, the Company also operates SMART Refrigerated Transport
and is a partner in Super Store Industries ("SSI"),
which owns and operates a distribution center in
Lathrop, and the
Sunnyside Farms dairy processing plant in Turlock. Proud to be California's largest regional, full-service
grocery chain, the Company and its 13,000 associates take extra
care to provide customers with the freshest foods for their
families at affordable prices. For more information on the company,
please visit:
www.TheSaveMartCompanies.com.
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SOURCE Instacart