Cinedigm Expands Worldwide Reach of the Popular Viewster App in Partnership with Foxxum
February 10 2020 - 9:00AM
As part of the re-launch of Cinedigm’s (NASDAQ: CIDM) popular
Viewster ad-supported video-on-demand (AVOD) service, the Company
announced today a partnership with Foxxum — a global leader in the
development, operation, and commercial marketing for innovative
Smart TV solutions — to expand Viewster’s device support to include
Foxxum-supported devices worldwide, including TCL, Sharp, Hisense
and Vestel televisions. The Viewster app was developed using
Cinedigm’s proprietary Matchpoint Blueprint™ application
development platform.
The agreement further establishes Cinedigm’s
status as an emerging leader in the international OTT marketplace,
making the Company’s acclaimed roster of diverse and eclectic
content easily accessible to viewers across the globe on
televisions from most major manufacturers. In addition to the
Foxxum-supported Smart TV devices, Cinedigm’s growing portfolio of
premium digital-first networks now have wide distribution across
all top-tier TV manufacturers including Samsung, VIZIO, Philips,
and LG, among many others.
This move not only increases Cinedigm’s massive
global footprint — delivering Viewster’s library of hit films and
series to even more viewers around the world — but it also allows
Cinedigm to utilize Foxxum’s unprecedented expertise in the areas
of content and channel development, operations, marketing, and
more, by providing the Company access to the platform’s global
ecosystem of connected Smart TV devices.
The Viewster app is powered by Cinedigm’s
highly-scalable application development platform Matchpoint
Blueprint which enables content distributors and content owners to
efficiently and cost-effectively create compelling ad-supported and
subscription-based video streaming services. Matchpoint Blueprint
will play a crucial role in the international rollout and market
expansion of the Viewster app, as the Company utilizes the platform
for all of its end-to-end needs in order to enable a more robust
user experience across a wide range of connected televisions.
"Foxxum is a leading force in the international
Smart TV marketplace, providing dynamic and innovative services to
a wide array of connected devices across the industry,”
said Tony Huidor, Cinedigm’s Senior Vice President of Product
& Technology. “This partnership is a vital piece of Cinedigm’s
continued mission to redefine the traditional television experience
— expanding Cinedigm’s global footprint even further while also
allowing us to introduce the tremendous capabilities of our
Matchpoint Blueprint service to additional markets through Foxxum’s
extensive reach on Smart TVs.”
“It is great to keep growing with partners like
Cinedigm who add value to the Foxxum App store through Viewster and
offer our viewers a huge variety of films and series all over the
world. Such kind of cooperation strengthens our App Portfolio and
boosts user engagement on our Smart TV platforms,” says Ronny
Lutzi, CEO at Foxxum.
ABOUT CINEDIGMSince
inception, Cinedigm (NASDAQ: CIDM) has been a leader at the
forefront of the digital transformation of content distribution.
Adapting to the rapidly transforming business needs of today’s
entertainment landscape, Cinedigm remains a change-centric player
focused on providing content, channels and services to the world’s
largest media, technology and retail companies. Cinedigm’s
Content and Networks groups provide original and aggregated
programming, channels and services that entertain consumers
globally across hundreds of millions of devices. For more
information, visit www.cinedigm.com.
ABOUT FOXXUMFoxxum is a global
leader in the development, operation and commercial marketing for
innovative Smart TV solutions. As an established pioneer in the
sector, Foxxum works closely with leading companies at all stages
of the global consumer electronics value chain to develop Smart TV
solutions – from silicon vendors to device manufacturers and
network operators. Worldwide partnerships with premium broadcasters
and video-on-demand services, video producers and distributors
allow Foxxum to provide a best-in-class content portfolio
containing the most important global content brands as well as
country specific local content providers. Foxxum’s development and
platform expertise offer viewers the best Smart TV user experience
possible, with innovative Smart TV technology, a global
entertaining content portfolio and an outstanding design. Foxxum
provides its clients with highly tailored solutions, which includes
the possibility of jointly tapping into profitable revenue streams
in a technology sector with enormous growth potential. For more
information, visit: https://foxxum.com/.
Press Contact for CIDM:Cindy
Ronzonicronzoni@cinedigm.com
Press Contact for Foxxum GmbH:Bente
Asmussenpress@foxxum.com
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