BEAVERTON, Ore., Aug. 14, 2018 /PRNewswire/ -- Digimarc
Corporation (NASDAQ: DMRC), inventor of the Intuitive Computing
Platform (ICP™) featuring Digimarc Barcode, announced findings from
a commissioned survey conducted by Forrester Consulting on behalf
of Digimarc, revealing that long lines and poor checkout
experiences reduce shopper morale, and are significant reasons for
why consumers would shop elsewhere or shift to buying groceries
online.
The survey of 1,000 U.S. consumers found that both the length of
checkout lines and overall checkout experience are among the areas
with the lowest customer satisfaction. According to the survey, 84
percent of shoppers said the checkout experience was important or
very important, falling closely behind only location and price as
criteria for deciding where to shop. In addition, 39 percent of
shoppers have left a store without making a purchase because of
long lines, and 56 percent are likely to change stores if the
primary difference was better checkout.
Among the key findings from the Forrester study:
- Line length and the checkout experience has become as important
as price in determining customer satisfaction and where they choose
to shop
- Despite the importance that shoppers place on line length and
the checkout experience, retailers may not be delivering a
satisfactory experience
- Slow checkout experiences clearly hurt, not only customer
satisfaction, but also have a detrimental impact on retailers'
revenue as shoppers buy less or abandon trips
"The research shows that slow checkout frustrates today's
shoppers who value their time as much as they do their wallet,"
said Heidi Dethloff, vice president
of marketing, Digimarc. "Retailers put effort and expense into
pricing promotions for consumers focused on value, but they may be
underestimating the true cost of slow checkout in terms of lost
business revenue and diminished loyalty."
Forrester forecasts that over the next five years, online
grocery shopping will nearly double, going from $185 million in 2018 to $334 million in 2022.* To compete with the speed
and convenience of online shopping, retailers must make the
in-store experience better, and consumers surveyed say that means
faster checkout among other amenities.
Forrester also conducted interviews with retail professionals as
part of the study, revealing that some grocers may be reluctant or
unable to hire more cashiers or expand the total number of checkout
lanes at the front end. This reluctance was due to the increased
capital expenditure and labor shortages.
Digimarc Barcode offers retailers a solution to the challenges
of long lines and slow checkout, along with additional benefits
throughout the entire store and the supply chain. Digimarc Barcode
is an advanced, imperceptible code added to product packaging,
retail labels, point-of-purchase (POP) displays and print material.
It is reliably and efficiently scanned by consumer phones,
associate mobile devices and retail barcode scanners. Retailers and
consumer packaged goods manufacturers benefit from easier checkout,
improved consumer engagement and supply chain efficiencies.
Download the free study and also register for a live webinar on
Sept. 13, detailing the study
results, and demonstrating how retailers can implement technology
solutions to improve the customer experience.
*Source: "The State Of Global Online Grocery Retail, 2018,"
Forrester Research, Inc., March 20,
2018
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the
automatic identification of everyday objects such as product
packaging and virtually any media, including print, images, and
audio. Based on the patented Intuitive Computing Platform (ICP™),
Digimarc provides innovative and comprehensive automatic
recognition technologies to simplify search, and transform
information discovery through unparalleled reliability, efficiency
and security. Digimarc has a global patent portfolio, which
includes over 1,100 granted and pending patents. These innovations
include state-of-the-art identification technology, Digimarc
Barcode, as well as Digimarc Discover® software for barcode
scanning and more. Digimarc is based in Beaverton, Oregon, with technologies deployed
by major retailers and consumer brands, central banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more about The
Barcode of Everything™.
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SOURCE Digimarc Corporation