NEEDHAM, Mass., Dec. 5, 2019 /PRNewswire/ -- TripAdvisor,
Inc. (Nasdaq: TRIP), the world's largest travel platform*, today
announced the acquisition of leading menu management company
SinglePlatform from Endurance International Group to help the
more than five million restaurants listed on TripAdvisor attract
more diners and offer a better guest experience.
Today, 93 percent of diners check menus online before
choosing a place to eat, but for restaurants, keeping their menus
up-to-date everywhere on the Internet is a challenging and
time-consuming process. SinglePlatform works with restaurants to
easily publish and manage their menus and other key information
such as their business name, opening hours and contact information
on main search and discovery sites like Google and Facebook. Upon
completion of the integration, restaurants will be able to
subscribe to the service and conveniently update their menus across
the web, all at one time, directly from the TripAdvisor management
center.
"We are obsessed with making restaurateurs' jobs easier and more
successful, and our acquisition of SinglePlatform is an important
step in offering them a place to conveniently manage their entire
online presence across the web from TripAdvisor," said Bertrand Jelensperger, senior vice president,
TripAdvisor Restaurants. "We look forward to bringing
SinglePlatform's technology and know-how to a truly global audience
to help millions of restaurant owners and managers unlock more
digital opportunities."
By joining forces, TripAdvisor will expand its digital marketing
suite for restaurants and soon offer valuable menu and listings
management services to restaurant owners globally utilizing the
knowledge and network of the SinglePlatform technology. In
addition, TripAdvisor will be able to offer a more advanced menu
integration to help diners searching on TripAdvisor for
restaurants.
TripAdvisor currently offers restaurants free features to
respond to diner reviews and update their listing information on
its site and app, as well as paid advertising opportunities such as
TripAdvisor Ads and TripAdvisor Premium to drive more
exposure and traffic to their businesses.
"We could not be more excited to join forces with TripAdvisor,"
said Josh Glantz, senior vice
president and general manager, SinglePlatform.
"SinglePlatform's strength in the United
States combined with TripAdvisor's global reach and
advertising platform for restaurants perfectly positions our
combined team to offer more solutions for owner-operators and
multi-location brands everywhere to reach consumers at the moment
they are looking for dining options."
About TripAdvisor
TripAdvisor (NASDAQ:TRIP), the
world's largest travel platform*, helps nearly 460 million
travelers each month** make every trip their best trip. Travelers
across the globe use the TripAdvisor site and app to browse more
than 830 million reviews and opinions of 8.6 million
accommodations, restaurants, experiences, airlines and cruises.
Whether planning or on a trip, travelers turn to TripAdvisor to
compare low prices on hotels, flights and cruises, book popular
tours and attractions, as well as reserve tables at great
restaurants. TripAdvisor, the ultimate travel companion, is
available in 49 markets and 28 languages.
The subsidiaries and affiliates of TripAdvisor, Inc. own and
operate a portfolio of websites and businesses, including the
following travel media brands: www.airfarewatchdog.com,
www.bokun.io, www.bookingbuddy.com, www.cruisecritic.com,
www.familyvacationcritic.com, www.flipkey.com,
www.thefork.com (including
www.lafourchette.com, www.eltenedor.com, and
www.restorando.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com,
www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com,
www.smartertravel.com, www.tingo.com,
www.vacationhomerentals.com and www.viator.com.
*Source: Jumpshot for TripAdvisor Sites, worldwide, June 2019
** Source: TripAdvisor internal log files, average monthly unique
visitors, Q3 2019
About Endurance International Group
Endurance
International Group Holdings, Inc. (NASDAQ:EIGI) helps millions of
small businesses worldwide with products and technology to enhance
their online web presence, email marketing, business solutions, and
more. The Endurance family of brands includes: Constant Contact,
Bluehost, HostGator, and Domain.com, among others. Headquartered
in Burlington, Massachusetts,
Endurance employs over 3,800 people across the United
States, Brazil, India and the Netherlands. For more information,
visit: www.endurance.com.
Endurance International Group and compass logo are trademarks of
The Endurance International Group, Inc. and other brand names of
Endurance International Group are trademarks of The Endurance
International Group, Inc. or its subsidiaries.
TRIP-G
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SOURCE TripAdvisor