STOCKHOLM, Oct. 13,
2022 /PRNewswire/ --
- Ericsson ConsumerLab's 5G: The Next Wave report is the largest
consumer 5G research to date.
- Compared to 4G users - 5G users spend an average of one hour
per-week more on metaverse-related services, such as gaming in
virtual worlds, and augmented reality (AR).
- Half of 5G consumers who already use extended-reality (XR)
related services believe AR apps will move from smartphones to XR
headsets within two years
As 5G uptake in many parts of the world bridges the milestone
from early adopters to mass adoption, major new Ericsson (NASDAQ:
ERIC) research - the industry's largest global study of its kind to
date - underlines consumers' growing commitment to 5G and their
expectations on next-generation use cases.
Called 5G: The Next Wave, the Ericsson ConsumerLab report
addresses the impact 5G has had on early adopter consumers since
launching in various countries, as well as gauging the intention of
non-5G subscribers to take up the technology - and their related
expectations. The report forecasts that at least 30 percent of
smartphone users intend to take up a 5G subscription within the
next year.
The mix of Ericsson tracking data covering 5G launches since
2019, and the new consumer survey, has enabled Ericsson ConsumerLab
to identify six key trends impacting the next wave of 5G
adoption.
The report covers the behavioral changes triggered by the
bundling of digital services into 5G plans by communications
service providers - particularly the increased use of enhanced
video and augmented reality (AR) apps.
The report also addresses the speed of mainstream 5G adoption,
whether consumer demands are being met, and 5G-related changes in
smartphone behavior - and their impact on network traffic.
More than 49,000 consumers in 37 countries were interviewed in
the research - the largest global 5G-related consumer survey in the
industry to date and the largest consumer survey conducted by
Ericsson on any topic. The survey scope is representative of the
opinions of about 1.7 billion consumers worldwide, including 430
million 5G subscribers.
Jasmeet Singh Sethi, Head of
Ericsson ConsumerLab, says: "The scale of the research gives us an
authentic insight into consumers' views and attitudes to 5G. The
report shows that the next wave of potential 5G users have
different expectations from the technology compared to early
adopters. Overall, consumers see engaging with 5G as an essential
part of their future lifestyles."
He adds: "It is interesting to note that 5G is emerging as an
important enabler for early adopters to embrace metaverse-related
services, such as socializing, playing and buying digital items in
interactive 3D virtual gaming platforms. The amount of time spent
on augmented reality apps by 5G users has also doubled over the
past two years."
The report forecasts that 5G consumers with experience of using
extended reality (XR) functionality are likely to be the first to
embrace future devices as they are more positive about the
potential of mixed-reality glasses. Half of 5G users who already
use XR-related services weekly think that AR apps will move from
smartphones to XR headsets within the next two years, compared to
one-third of 4G consumer who hold this view.
5G - the Next Wave Report: Six key trends
- 5G adoption to be inflation resilient: At least 510
million consumers across 37 markets are likely to take up 5G in
2023.
- The demanding next wave of users: The next wave of 5G
users have high expectations on 5G performance, especially network
coverage, compared to early adopters - who care about new
innovative services enabled by 5G.
- Perceived 5G availability is emerging as the new
satisfaction benchmark among consumers. Geographical
coverage, indoor/outdoor coverage, and congregation hot-spot
coverage are more important to building a user perception than
population coverage.
- 5G is pushing up usage of enhanced video and augmented
reality. Over the past two years, time spent on AR apps by 5G
users has doubled to two hours per week.
- 5G monetization models are expected to evolve: Six in 10
consumers expect 5G offerings to move beyond more data volume
and speeds to on-demand tailored network capabilities for specific
needs.
- 5G adoption is setting the path to the metaverse. 5G
users on average are already spending one hour more per-week in
metaverse-related services than 4G users. They also expect two
hours of more video content will be consumed weekly on mobile
devices, 1.5 hours of which will be on AR/VR glasses by 2025.
Related links:
Ericsson 5G: The Next Wave report
Ericsson ConsumerLab: The Voice of the Consumer
Ericsson Industry Lab: the voice of business, industry and
society
Ericsson 5G
Ericsson Round Table Discussion: How can 5G extended reality (XR)
change the entertainment industry
Ericsson Blog: 12 metaverse use cases in coming years -
Ericsson
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ABOUT ERICSSON:
Ericsson enables communications service providers to capture the
full value of connectivity. The company's portfolio spans the
following business areas: Networks, Cloud Software and Services,
Enterprise Wireless Solutions, Global Communications Platform, and
Technologies and New Businesses. It is designed to help our
customers go digital, increase efficiency and find new revenue
streams. Ericsson's innovation investments have delivered the
benefits of mobility and mobile broadband to billions of people
globally. Ericsson stock is listed on Nasdaq Stockholm and on
Nasdaq New York. www.ericsson.com
The following files are available for download:
https://mb.cision.com/Main/15448/3646196/1637970.pdf
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2022
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SOURCE Ericsson