FOX News Names Jeff Collins Executive Vice President of Advertising Sales
May 20 2019 - 9:07AM
Business Wire
FOX News has named Viant Technology’s Jeff Collins as Executive
Vice President of Advertising Sales, announced Marianne Gambelli,
President of Advertising Sales for Fox Corporation. Starting today,
Collins will oversee advertising sales for all of FOX News Media
including, FOX News Channel, FOX Business Network and FOX News
Digital. The position was previously held by Gambelli, who
transitioned to head of ad sales for the network’s parent company
last fall.
In making the announcement, Gambelli said, “Jeff’s proven track
record in identifying new revenue streams and implementing
strategic partnerships will add depth and innovation to our sales
team. We look forward to welcoming him to FOX News as we further
expand our business beyond traditional platforms.”
Collins added, “I am beyond thrilled to join FOX News. It’s the
opportunity of a lifetime to work on such a dynamic and powerful
brand and I look forward to pairing my expertise across linear and
digital platforms with the network’s incredibly loyal
audience.”
As Chief Revenue Office for Viant Technology, Collins oversaw
all revenue for the company and its subsidiaries including,
Specific Media, Vindico, Myspace and Xumo. In this capacity,
Collins drove the company’s ad tech expansion, including overseeing
the 2017 acquisition of mobile ad company Aldelphic and ushered in
a massive digital innovation across demand side platforms (DSPs).
Additionally, in 2016, Collins helped manage the integration of
Viant into the Time Inc. business following their acquisition of
the company.
As part of Viant’s senior leadership team, Collins managed a
global sales team of 120 across 12 domestic and international
offices. He oversaw all business and sales efforts throughout the
organization, including managing an operating budget in excess of
$40 million. After joining Viant in 2014, Collins was responsible
for developing key digital marketing and emerging media strategies,
which resulted in the company repeatedly exceeding revenue
targets.
Previously, Collins spent 18 years with Turner Broadcasting
where he held sales and leadership positions across many of the
Time Warner brands. As Senior Vice President of Sales and
Marketing, he oversaw all east coast sales representing 70 percent
of the revenue across the CNN properties including, CNN, HLN, CNN
Airport and CNN Digital. Throughout his tenure with the
organization, Collins drove sales and marketing innovation across
all of CNN’s core brands, resulting in key partnerships,
sponsorships and promotions. Under his guidance, the networks
repeatedly exceeded sales expectations while managing a budget of
more than $15 million. Additionally, Collins created and oversaw
the strategic positioning of CNN and HLN during the Upfront season
and throughout the scatter market, and managed the stewardship of
senior level client and agency relationships.
A graduate of the University of Delaware with a degree in
political science and minor in economics, Collins began his career
with CNN as a sales assistant in 1996.
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines
24/7, FOX News podcasts and the digital streaming subscription
service FOX Nation. A top five-cable network, FNC has been the most
watched television news channel 17 consecutive years, while FBN has
ranked as the number one business channel for the past two years.
Owned by FOX Corporation, FOX News Media reaches 200 million people
each month.
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FOX NEWS Media Contact:Caley
Cronin/212-301-3972
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