Marketron Announces the Release of a Multi-Media Advertising Management Solution That Drives New Revenue Growth for Radio
February 03 2010 - 11:00AM
PR Newswire (US)
HAILEY, Idaho, Feb. 3 /PRNewswire/ -- Marketron, the leading
provider of management solutions for the media industry, today
announced availability of a new enterprise application that
significantly improves radio's ability to sell and manage
comprehensive cross-media advertising campaigns. This new
application - Marketron Revenue Builder - drives revenue growth by
enabling radio organizations to manage all aspects of non-airtime
advertising through a single, unified solution that is fully
integrated with the primary business operating system, Marketron
Traffic. Marketron Revenue Builder delivers comprehensive
functionality and workflow designed specifically for
non-traditional and digital sales, including production workflow,
inventory management and analysis, campaign-based invoicing and
revenue reporting. This new solution will enable radio stations to
reach new sources of revenue seamlessly and effectively. "Radio has
an opportunity to substantially increase its share of the $14.9
billion being spent this year for local online advertising," states
Colby Atwood, President of Borrell Associates. "Stations and groups
that are serious about competing for this revenue will be investing
in solutions like Marketron Revenue Builder to support the
commitment that they need to succeed." Marketron also announced
today that Cox Radio will install Marketron Revenue Builder across
its entire group of 86 radio stations. "Cox has a very successful
digital strategy," states Neil Johnston, CFO of Cox Media.
"Marketron Revenue Builder gives our local stations a great
advantage and an opportunity to increase sales, streamline
processes and provide an unlimited array of services to our
advertisers." Marketron's CEO, Steve Minisini says that interest in
Marketron Revenue Builder has been overwhelming. "We are very
pleased by the positive response in the marketplace," says
Minisini. "Commitment to Revenue Builder from our customers and
partners confirms that Marketron Revenue Builder is a critical
building block for a profitable cross-media ecosystem." Marketron
Revenue Builder Marketron Revenue Builder enables radio stations to
define an unlimited number of inventory categories, extending their
advertiser's message far beyond a station's terrestrial signal. It
supplies guided but flexible processes for selling streaming spots,
pre-rolls, podcasts, mobile advertising, remotes, merchandise or
any station defined inventory. Station sellers have the potential
to maximize revenue on every order. Invoices include performance
and delivery information without additional labor, and new reports
accurately measure and analyze inventory and revenue. "Marketron
Revenue Builder is a market-changing application for radio groups,"
says Jennifer Lane, Internet Radio Consultant and President of
Audio4cast. "Some radio organizations have done a great job selling
their digital assets but are challenged by complex and
labor-intensive processes at the operational level. Revenue Builder
enables stations to track and manage cross platform inventory from
sales through billing in the same way they manage their broadcast
business. Any radio company competing for online dollars should
consider this solution." For more information on Marketron Revenue
Builder, visit
http://www.marketron.com/products_revenuebuilder.html or contact .
About Marketron Broadcast Solutions Marketron Broadcast Solutions
(http://www.marketron.com/) is the leading provider of management
solutions for the media industry. Marketron's sales, traffic,
finance and business intelligence solutions automate workflow and
enable groups to optimize inventory and increase revenue. Relied on
by more than 7,000 broadcast stations worldwide, Marketron software
products are chosen by 47 of the top 50 U.S. media groups.
Marketron's primary business system software products include
Marketron Traffic, Marketron Exchange Services, DeltaFlex, Visual
Traffic, Revenue Builder and Control Tower. Marketron Broadcast
Solutions is an affiliate of The Wicks Group of Companies, LLC, of
New York, a private equity firm that invests in education,
information, media and communications businesses. DATASOURCE:
Marketron Broadcast Solutions CONTACT: Susie Hedrick, Vice
President of Business Development of Marketron, +1-208-788-6840,
Web Site: http://www.marketron.com/
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