Immersion Appoints Hossam Bahlool as Vice President of Marketing
September 21 2017 - 7:30AM
Business Wire
Bahlool’s expertise augments Immersion’s
strength in mobile, social, and automotive
Immersion Corporation (NASDAQ: IMMR), the leading developer and
licensor of touch feedback technology, today announced the
appointment of Hossam Bahlool as Vice President of Marketing.
Bahlool will lead Immersion’s worldwide marketing organization and
drive momentum for the adoption and monetization of haptics in
digital content and devices.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170921005346/en/
Immersion Appoints Hossam Bahlool as Vice
President of Marketing (Photo: Business Wire)
As a member of Immersion’s executive team, Bahlool will oversee
all aspects of the marketing function, including product
management, corporate and product marketing, and communications. He
and his team are responsible for driving mainstream adoption and
monetization of haptics by developing and executing on the
marketing strategy and product vision for Immersion’s technology
and IP.
Bahlool has an extensive background in product management,
marketing strategy, and evangelizing new technologies for a variety
of high tech, global organizations. He joins Immersion from
Telenav, a leading provider of connected car and location-based
platform services, where he was responsible for product management
and marketing. Bahlool previously served as co-founder and Vice
President of Product for mobile social apps company, Jingu, before
it was acquired by Rebellion Media. Prior to Jingu, he spent
several years at BlackBerry as Director of Product Management.
“Bringing the sense of touch to digital content, we create
engaging experiences that are more impactful and real. It was
important for us to find an executive to further develop our vision
for haptics and demonstrate the value it can bring to our customers
and users,” said Victor Viegas, Immersion’s CEO. “Hossam has
impressive leadership experience in many of our key markets,
including mobile, social, and automotive.”
“I'm excited to join Immersion as customers seek new ways to
increase user engagement in digital content and devices,” said
Bahlool. “As a team, we'll continue to drive the value that haptics
bring to end user experiences.”
About Immersion
Immersion Corporation (NASDAQ: IMMR) is the leading innovator of
touch feedback technology, also known as haptics. The company
provides technology solutions for creating immersive and realistic
experiences that enhance digital interactions by engaging users’
sense of touch. With more than 2,500 issued or pending patents,
Immersion's technology has been adopted in more than 3 billion
digital devices, and provides haptics in mobile, automotive,
advertising, gaming, medical and consumer electronics products.
Immersion is headquartered in San Jose, California with offices
worldwide. Learn more at www.immersion.com.
Forward Looking Statements
This press release contains "forward-looking statements" that
involve risks and uncertainties, as well as assumptions that, if
they never materialize or prove incorrect, could cause the results
of Immersion Corporation and its consolidated subsidiaries to
differ materially from those expressed or implied by such
forward-looking statements.
All statements, other than the statements of historical fact,
are statements that may be deemed forward-looking statements,
including, but not limited to, statements regarding Mr. Bahlool’s
potential impact and value to Immersion, the benefits or broad
market appeal of Immersion’s touch feedback technology, and the
adoption and monetization of touch feedback technology in digital
content and devices.
Immersion's actual results might differ materially from those
stated or implied by such forward-looking statements due to risks
and uncertainties associated with Immersion's business, which
include, but are not limited to: unanticipated difficulties and
challenges encountered in Mr. Bahlool’s integration into the
Immersion organization; unanticipated difficulties and challenges
encountered in product development efforts (including with respect
to Immersion’s touch feedback technology) by Immersion and its
licensees; unanticipated changes in the mobile, social and
automotive industries; unanticipated difficulties and challenges
encountered in implementation efforts by Immersion’s licensees;
adverse outcomes in any future intellectual property-related
litigation and the costs related thereto; the effects of the
current macroeconomic climate; delay in or failure to achieve
adoption of or commercial demand for Immersion's products or third
party products incorporating Immersion's technologies in digital
devices in the mobile, social and automotive spaces; and a delay in
or failure to achieve the acceptance of touch feedback as an
important part of digital content and devices. Many of these risks
and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other
factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in
Immersion's most current Form 10-K, and Form 10-Q, both of which
are on file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect
Immersion's beliefs and predictions as of the date of this release.
Immersion disclaims any obligation to update these forward-looking
statements as a result of financial, business, or any other
developments occurring after the date of this release.
Immersion and the Immersion logo are trademarks of Immersion
Corporation in the United States and other countries. All other
trademarks are the property of their respective owners.
(IMMR - C)
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