BEIJING, June 7, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment company in China, announced that the iQIYI Knowledge App
(the "App") has collaborated with renowned motivational speaker and
life coach Nick Vujicic to launch a
parenting curriculum of 28 lessons taught by Vujicic himself. This
partnership follows IQIYI's recent strategic partnership with
LinkedIn, both of which represent the company's commitment to build
an IP-based ecosystem of high-quality professional learning
content.
Under the partnership, the App will launch Nick Vujicic's parenting curriculum with
education company "Ikebang". Aside from helping kids learn more
effectively by offering curated content on a wide array of topics,
the curriculum guarantees an immersive learning experience by
emphasizing practicality and application. Through these core
characteristics, the curriculum aims to help children to cultivate
self-growth and solve problems that may arise in familial
parent-child relationships.
"I strongly value this cooperation with Nick Vujicic and hope it can allow more children
in China to receive the motivation
and inspiration they deserve, and provide parents with a better
understanding of their kids," said Wang Xuepu, Vice President of
iQIYI. "We have always been adamant about the quality of the
content we offer and hope to continue collaborating with more
partners to expand our ecosystem of professional learning content
by bringing new and improved courses and user experiences to
consumers."
"Launching the parenting curriculum with iQIYI is a very
exciting event," said Nick Vujicic.
"I'm looking forward to the response of Chinese users and hope to
have more opportunities to broaden this into other topics and work
more closely with iQIYI in the future."
iQIYI has always been committed to creating a more comprehensive
system to its offerings in paid knowledge content and is constantly
developing the quality of its educational content offering. This is
done through both collaborations and self-developed content, to
maximize satisfaction and fulfill the educational needs of users of
all ages. As of now, the iQIYI Knowledge App offers more than
15,000 courses under its ten major subjects, including literature
and history, arts, lifestyle, parents and children, workplace, and
four major education categories, including primary and secondary
schools, universities, vocational studies, and foreign language. In
addition, through its newly-launched "Starry Sky" project, iQIYI
welcomes partners and content creators to join its initiative to
develop high-quality knowledge content and realize the potential of
the online paid content market.
iQIYI is committed to carrying out in-depth collaborations with
high-quality partners both locally and abroad and dig deeper into
the multi-category learning content needs of users. Going forward,
iQIYI will continue to cultivate the ecosystem of high-quality
learning content and become the leading paid knowledge content
platform in China.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce. For more information on iQIYI, please visit
http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.