NMSS Nms Communications (MM)

Award Recognizes LiveWire Mobile's Comprehensive Mobile Personalization Services LITTLETON, Mass., Nov. 24 /PRNewswire-FirstCall/ LiveWire Mobile (NASDAQ:NMSS), a leading provider of mobile managed personalization services, today announced that it has been named a finalist in Visiongain's Mobile Entertainment Awards 2008. LiveWire was nominated for "Most Effective use of Music and Image" for its integrated storefront service. This nomination adds to LiveWire Mobile's growing momentum in achieving industry recognition for its innovative approach in driving ARPU and enhancing the subscriber experience in mobile personalization services. LiveWire Mobile was nominated for this honor for its development of an integrated mobile storefront enabling subscribers to shop for all of their favorite content including ringtones, ringbacks, full track music and video. As part of the service, LiveWire Mobile's Achieve Marketing Team manages the day-to-day marketing of the storefront including merchandising, content management, promotions, and campaigns. Representatives from LiveWire Mobile's London, UK office will join delegates from the mobile industry for the awards gala on December 10 at the prestigious Grange Holborn Hotel in central London. Visiongain, host of the annual awards, is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, Visiongain produces a host of business conferences, newsletters and management reports focusing on the Telecoms, Pharmaceutical and Defence sectors. "We are very pleased with the overwhelming industry recognition of our integrated storefront service," said John Orlando, vice president of marketing, LiveWire Mobile. "We believe that simplifying the user experience by breaking down service silos is critical to driving increased revenues and service success. By bringing together our understanding of consumer behavior with our leading technology, we have developed an innovative service offering that benefits both the subscriber as well as our operator customers. It is gratifying to have our efforts recognized." For more information about LiveWire Mobile, please visit http://www.livewiremobile.com/ About LiveWire Mobile LiveWire Mobile, a subsidiary of NMS Communications Corporation (NASDAQ:NMSS), is a leading provider of managed personalization services for mobile operators. LiveWire Mobile's integrated suite of music and video services includes ringback tones, ringtones and full track downloads, as well as dedicated content and service marketing. LiveWire Mobile makes mobile personalization services easier to use and helps operators drive service usage and adoption. For more information, please visit http://www.livewiremobile.com/. DATASOURCE: LiveWire Mobile CONTACT: Peter Koht of Nadel Phelan, Inc., +1-831-440-2404, , for LiveWire Mobile; or Christine Krajewski of LiveWire Mobile, +1-978-742-3129, Web site: http://www.livewiremobile.com/

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