AIRPORT CITY, Israel,
Oct. 26, 2017 /PRNewswire/
-- SodaStream International Ltd. (NASDAQ:SODA), the No. 1
sparkling water brand in the world, has been recognized as a 2017
Sustainability Award Product winner by the Business Intelligence
Group for its line of eco-friendly sparkling water
makers.
SodaStream sparkling water makers are proven to help consumers
reduce their environmental footprint. In the US, the recycling rate
of plastic beverage bottles is only 31 percent, and more than 100
million plastic bottles are trashed every day. SodaStream has
become an advocate for the discontinuation of plastic bottles
within the beverage industry. Studies show that SodaStream owners
save an average of 550 plastic bottles each year.
The Sustainability Awards program honors those who have made
sustainability an integral part of their business practice. The
global recognition is made by a panel of volunteer judges who are
leaders and experts in business.
"SodaStream is proud that millions of consumers around the world
have chosen to use its reusable bottles to prepare 2 billion liters
of sparkling water during the past year," said SodaStream CEO
Daniel Birnbaum, "It's an important
step toward saving our planet from the hazard of disposable
plastic."
Birnbaum has previously condemned beverage competitors Coke,
Pepsi and Nestle for holding shareholder "obligations" above
sustainability. As studies show recycling decreases the carbon
footprint of plastic bottle use by only 15 percent, Birnbaum has
pushed the bottled water industry embrace pre-cycling, 100%
biodegradable bottles, and the development of home soda dispensers
or delivery systems that would cut down on the carbon impact of
transportation.
About SodaStream
SodaStream is the No. 1 sparkling water brand in the world and
the leading manufacturer and distributor of Sparkling Water Makers.
We enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water fun and exciting to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
80,000 retail stores across 45 countries. To learn more about how
SodaStream makes water exciting and follow SodaStream on Facebook,
Twitter, Pinterest, Instagram and YouTube, visit
www.SodaStreamUSA.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of
recognizing true talent and superior performance in the business
world. Unlike other industry and business award programs,
business executives—those with experience and knowledge—judge the
programs. The organization's proprietary and unique scoring system
selectively measures performance across multiple business domains
and then rewards those companies whose achievements stand above
those of their peers.
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SOURCE SodaStream International Ltd.