Travelocity Special Rewards Create a More Complete Travel Experience; Beta Test of New Travelocity VIP Initiative Offers Even Mo
November 01 2005 - 5:00AM
Business Wire
Continuing its mission to deliver a truly complete and inspiring
travel experience -- from booking, through the trip and the return
home -- Travelocity is introducing a whole new level of traveler
perks to reward customers. Simultaneously, it is also launching a
beta test of a new Travelocity VIP initiative that offers enhanced
services and additional discounts to top booking customers. Rewards
During the Booking Process For all customers, Travelocity is
offering new perks that are designed to delight consumers and
increase the value of buying their trip through Travelocity. For
example, recent offers that were presented to travelers included a
$50 gift certificate to MountainGear.com when booking a qualified
ski vacation, a $25 gift certificate to Wine.com for a qualified
vacation to Napa Valley, or $40 discount for football tickets on
StubHub for booking a qualified gridiron weekend on Travelocity.
Travelers who booked a selected hotel in New York City got a custom
anthology of The New Yorker, and those booking a qualified vacation
to Las Vegas received a $25 gift certificate for shopping at Desert
Passage and another $25 to apply to live entertainment through
ShowTickets.com.(a) Moving forward, similar perks are being offered
on the site. "Travelocity wants to help people plan great travel
experiences, not just make a basic booking. By including perks like
a destination guide compiled from the best advice of other
travelers, or discounts on shows, gear, photos, and shopping, we're
helping travelers get more complete value. This is not the old days
of online booking, where you simply process a reservation. We're
even getting customers in the mood for their destinations with
editor's song and movie picks, to feel more educated and inspired
when they arrive," said Jeff Glueck, chief marketing officer of
Travelocity. "This all builds on our promise to be the premier
advocate for travelers. Our travelers know Travelocity is looking
out for them all trip long." Rewards After Clicking 'Buy' After
travelers confirm their purchase, they can opt to get a Bon Voyage
e-mail, which is sent 10 days prior to departure. It contains a
"Virtual Care Package" with a wide variety of offers for travelers
to choose from at no additional cost. For example, a customer who
books a vacation on Travelocity to Las Vegas can get discounts
and/or recommendations on Las Vegas music downloads from iTunes,
movies from Blockbuster, and books from Barnes & Noble, to name
a few. They also receive an IgoUgo travel report - a $5.95 value -
and a "Vegas Survival Kit," from Showtickets.com. The kit includes
items such as a handy pocket guide and map as well as discounts at
area restaurants, bars, spas and on local tours. The experience
isn't complete though until vacationers arrive home and download
their pictures to the Travelocity Photo Center presented by
Snapfish, a service of HP. On this site, they can share their
photos with friends and get a set of free prints. Extra Rewards for
Travelocity VIPs On top of these rewards offered to all customers,
Travelocity has launched a beta test of the Travelocity VIP
initiative to provide additional awards to top bookers. It provides
VIPs a dedicated toll-free number for priority customer service,
and meaningful, tangible, and easy-to-redeem benefits. In addition
to the standard rewards, VIPs receive unique surprise and delight
offers. Travelocity VIP is an invitation only, no charge service
that is expected to launch with Travelocity's top customers in
2006. About Travelocity Travelocity is committed to being the
traveler's champion - before, during and after the trip and works
hand-in-hand with the world's most reputable travel providers so
that everything about a customer's booking will be right. And if
it's not, Travelocity guarantees that it will work with its
partners to make it right, right away. This customer-driven focus,
backed by live 24/7 phone support, great prices and powerful
shopping technology has made Travelocity the fifth largest travel
agency in the U.S. - booking $4.9 billion in travel in 2004. Based
in Southlake, Texas, Travelocity also owns and operates Travelocity
Business(SM), and lastminute.com, a leader in European online
travel. Travelocity is owned by Sabre Holdings Corporation
(NYSE:TSG), a world leader in travel commerce. (a) Offers are
subject to terms and conditions. See site for details.
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