GetThere Unveils New User Interface Options Featuring Travelocity Design and Flow; Award-Winning Leisure Look and Feel Gives Bu
May 08 2006 - 6:00AM
Business Wire
GetThere(R), the world's leading online corporate travel
reservation technology, introduced new user interface options for
business travelers today at the Association of Corporate Travel
Executives Global Education Conference in Atlanta. The new design
is the latest installment of an ongoing technology-sharing
initiative between Travelocity(R) and GetThere that brings many
award-winning leisure travel displays and booking processes into
the online business travel arena. Business travelers booked more
than $6.3 billion in travel via GetThere in 2005. GetThere
leveraged Travelocity's high-volume leisure experience and
usability testing to build the new user-friendly interface and
refine the system's booking path for business travelers. Available
to GetThere clients and agency resellers worldwide by the end of
June, the design features a variety of color styles for
corporations to choose from, each highlighted by a concise,
visually-appealing block-style layout. New formatting makes it
easier for travelers to see and search content throughout the site,
from login page to availability, itinerary review and purchase. The
site also includes streamlined functionality, improving usability
through: -- better placement and flow of fields for quick data
entry and travel search; -- easy to read corporate branding and
messaging for traveling employees throughout the site; --
prominently displayed schedules and pricing on availability
screens; and -- travel tools that include city information, driving
directions, maps, links to activities and dining, etc. The
unveiling of the new GetThere interface follows the successful
implementation of Travelocity-themed car and hotel booking paths in
2005 and the air path in early 2006. Richer hotel property
descriptions and Travelocity's TotalPrice(SM) for Cars
functionality contributed to the growth of GetThere's hotel and car
bookings in 2005; the value of hotel reservations made via GetThere
in 2005 grew 29 percent, with car bookings up 23 percent. These
figures support the results of GetThere's 2005 Benchmark Survey, in
which 71 percent of responding travel managers predicted online
adoption rates will increase with the leisure look-and-feel of
GetThere's enhanced design. "GetThere's latest enhancements are
driving increased adoption and customer satisfaction across our
client base," said John Smith, president of Chicago-based Tower
Travel Management, which has more than 100 corporate clients using
the booking engine today. "GetThere is clearly bridging the gap
between corporate booking tools and their consumer-oriented
counterparts. As road warriors find it even easier to book policy
compliant travel online, their corporations are more likely to
maximize savings." According to a January 2006 Jupiter Research
report, 55 percent of managed frequent business travelers are now
booking online. "Our new user interface and upgraded booking paths
mark the latest step in the convergence of business and leisure
travel in the online sector," said Beverly Heinritz, general
manager for GetThere. "The resources provided by Travelocity
ultimately deliver unique advantages for GetThere clients - travel
managers benefit from our unparalleled global reach and scale,
while their travelers can book business trips with preferred
suppliers in the same manner that they shop and book their
vacation. We look forward to helping our clients implement the
options that work best for their companies and travelers." Sample
layouts for the new GetThere user interface can be viewed online
at: http://www.getthere.com/news/GetThereUnveilsUI.cfm About
GetThere GetThere is the leading global leading online corporate
travel reservation technology, surpassing $6.3 billion in gross
travel bookings in 2005. An established innovator in the global
travel arena, GetThere enables global corporations and government
agencies to provide a convenient way for employees to book travel
and plan meetings online while significantly reducing costs.
GetThere's advanced technology works with all major global
distribution systems (GDS) and all travel management companies.
More than 3,000 corporations, including a majority of Fortune 200
companies that have online booking sites, use GetThere. More
information is available at www.getthere.com. Sabre Holdings
Corporation (NYSE:TSG) is a world leader in travel commerce,
retailing travel products and providing distribution and technology
solutions for the travel industry. More information about Sabre
Holdings is available at http://www.sabre-holdings.com.
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