ONCHAN, Isle of Man,
June 30, 2017 /PRNewswire/ --
It's fast vs funny
in social media skirmish
The world's fastest man, Usain Bolt, and the world's funniest
man, Kevin Hart, are going
head-to-head to see who has the most maverick mind, in a challenge
presented by PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA)
brand. The pair will be aiming to outsmart one another in the
biggest social media battle of the year, starting today under the
#GameOn hashtag.
(Photo:
http://mma.prnewswire.com/media/529797/Usain_Bolt_and_Kevin_Hart.jpg
)
#GameOn sees the superstars face-off in a battle of wits using
the metrics of their social media channels as scorecards, allowing
fans to decide who wins each battle. Their rivalry will culminate
in a live face-to-face battle at the poker table in January 2018 during PokerStars Championship
Bahamas. #GameOn will embrace the core qualities and skills of
poker with challenges to include reading people, bluffing and risk
management.
The rivalry between the world-record breaker and one of the
biggest Hollywood stars first
started four years ago when they raced each other on the basketball
court at an NBA All-Star Celebrity Game - only for Kevin to outwit
Usain.
Their battle of wits is set to start again, this time on social
media and follows on from the global success of #raiseit, a
PokerStars campaign featuring football sensations Neymar Jr,
Ronaldo Luis Nazario and
Cristiano Ronaldo, as well as
basketball star Dwyane Wade. The
sporting heroes showcased their impressive sporting skills in a bid
to #raiseit to the next level and out-do each other.
"Usain and Kevin represent two of the most popular personalities
on social media, each with unique characteristics and loyal
worldwide fans," said Director of Poker Marketing at PokerStars
Vadim Soloveychik. "It's the fast vs
the funny. The gloves are off and it's about to go down. There can
be only one winner and it will take a smart, shrewd, maverick mind
to win this battle."
The campaign was produced by London-based creative agency Gravity Road.
Gravity Road Founding Partner, Mark
Boyd, added: "Social media likes a battle between favourite
celebrities. #GameOn builds on that social behaviour, with an idea
designed to work organically. Many brands treat social media as a
collection of consumers and not audiences. That understanding of
what people want to spend time with is hard baked into the #GameOn
idea. Usain and Kevin are natural competitors and are already
getting worked up about this. So who knows how it will end."
To view the videos keep an eye on Bolt and Hart's social media
channels.
For further information, please contact:
press@pokerstars.com
About PokerStars
PokerStars operates the world's most popular online poker sites,
serving the global poker community. Since it launched in 2001,
PokerStars has become the first choice of players all over the
world, with more daily tournaments than anywhere else and with the
best online security. More than 165 billion hands have been dealt
on PokerStars, which is more than any other site.
PokerStars is the flagship brand of Rational Group, which is
ultimately owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA) and owns
gaming and related businesses and brands, including PokerStars,
PokerStars Casino, BetStars, Full Tilt, StarsDraft, and the
PokerStars Championship and PokerStars Festival live poker tour
brands (incorporating the European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour and the Asia Pacific Poker
Tour). PokerStars is the world's most licensed online gaming brand,
holding licenses or related operating approvals in 17
jurisdictions. PokerStars.com and PokerStars.eu operate globally
under licenses from the Isle of
Man and Malta governments,
respectively.
Play Responsibly! For more information on responsible
gaming please visit our website at
http://www.pokerstars.com/about/responsible-gaming/