CHICAGO, March 20, 2014 /PRNewswire/ -- Cars.com is
kicking off a 10-month long #FamilyCarAdvice campaign today with
the launch of an interactive infographic that leads parents through
a series of questions before unveiling which vehicle type is
best-suited for their family's needs. The infographic, designed by
the parents on Cars.com's editorial staff, helps call attention to
key areas growing families should consider when shopping for their
next vehicle.
"As a mom of three, I understand how stressful finding the right
family-friendly vehicle can be," said Kristin Varela, Chief Mom and Senior Editor at
Cars.com. "There are a lot of things to consider, from the number
of children you have to your daily driving route to cargo space.
This year I'm looking forward to sharing my personal experiences
and knowledge as a mom and automotive writer with parents all over
the U.S."
In addition to the #FamilyCarAdvice infographic, the program is
set to include new content from a Cars.com editorial panel of
"Expert Moms" that will be housed on a newly designed web
page—www.cars.com/family. The campaign will also feature a series
of local events and media outreach.
Cars.com Experts Travel U.S. to Meet With Parents
One-on-One
Throughout 2014, Cars.com's Expert Moms—Kristin
Varela, Jennifer Newman and Jennifer
Geiger—will travel to Dallas/Fort
Worth, Los Angeles,
Chicago and Boston to talk with parents one-on-one about
their vehicle needs. The #FamilyCarAdvice events will be held in
conjunction with other family-friendly festivals, giving parents
the perfect opportunity to stop by and ask questions, learn about
car seat safety, win prizes and view the 2014 Cars.com
award-winning family vehicles side by side. Cars.com Family Car of
the Year nominees each offer unique features and qualities perfect
for any family including top safety and reliability ratings, plenty
of cargo room and the comfort and space required to fit a variety
of families.
The vehicles that will be featured at these events are:
- 2014 Hyundai Santa Fe Sport, Cars.com Family Car of the
Year
- 2014 Hyundai Elantra, Cars.com Best Deal for Small
Families
- 2014 Buick Enclave, Cars.com Best Car for Large Families
2014 Honda Odyssey, Cars.com Family Car of the Year nominee
Family Research and Resources Made Easy
To help
parents find car shopping resources more easily, the site is
creating a new page, www.cars.com/family, that serves as a hub for
all of its family content. Here, parents will be able to find a
wide variety of unbiased editorial articles, buying guides, videos
and more. Parents are also encouraged to visit the Cars.com Twitter
and YouTube accounts to find additional tips, tutorials and
reviews.
"Last year, our team did a lot of in-depth research on car
shoppers, and discovered that people are most apt to purchase a new
or new-to-them vehicle when they go through different life stages,"
said Varela. "As a parent, I know that a growing family definitely
necessitates shopping for a new vehicle. That is why we are so
excited to be reaching out directly to parents, so we can better
help them during this joyful, but admittedly stressful, time."
To learn more about Cars.com and read family car advice from
Cars.com editors, visit www.cars.com/family. Parents may also
follow Cars.com on Twitter at www.twitter.com/carsdotcom
(@CarsDotCom) and the #FamilyCarAdvice hashtag.
About Cars.com
Cars.com is an award-recognized online
destination for car shoppers that offers information from experts
and consumers to help buyers formulate opinions on what to buy,
where to buy and how much to pay for a car. Cars.com offers
thousands of new and used vehicle listings, expert and consumer
reviews, side-by-side comparison and build and price tools, photo
galleries, videos, unbiased editorial content and many other
resources. As the 2013 "Highest Ranked Third-Party Automotive
Mobile Site" by J.D. Power, Cars.com puts millions of car buyers in
control of their shopping process with the information they need to
make stress-free buying decisions. Launched in June 1998, Cars.com is a division of Classified
Ventures LLC, which is owned by leading media companies, including
A.H. Belo (NYSE: AHC), Gannett Co.,
Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune
Company and The Washington Post Company (NYSE: WPO).
Photo -
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SOURCE Cars.com