Assurant and Updater Sign Strategic Partnership to Simplify Move-Ins for Property Management Companies and Renters
April 26 2023 - 10:00AM
Business Wire
Assurant will serve as the preferred renters
insurance provider within Updater’s widely-used moving and tenant
onboarding app
Assurant, Inc. (NYSE: AIZ), a leading global business services
company that supports, protects and connects major consumer
purchases, announced it has signed a multi-year partnership with
Updater, becoming the preferred renters insurance provider for the
fast-growing resident onboarding and relocation technology company.
The partnership will include an integration that embeds Assurant’s
industry-leading renters insurance product into the moving app that
Updater provides Property Management Company (PMCs) clients,
creating a frictionless move-in experience for renters.
“Partnering with forward-thinking companies like Updater aligns
with our long-term digital and strategic initiatives,” said Ryan
Lumsden, president of Multifamily Housing at Assurant. “As leaders
in the Multifamily Housing industry, our role is not only to
protect our Property Management Company clients and end customers,
but to push the industry forward with innovative solutions,
creative ideas, and synergistic partnerships. We partnered with
Updater because its resident onboarding product not only drives
tangible value for both property management companies and renters,
but finds new ways to push the multifamily industry forward with
technology.”
Many of the nation’s leading PMCs use Updater’s app to create a
seamless onboarding experience for new residents with its product
Updater Pro | Onboarding (UPO). UPO is a real-time, two-sided
platform that helps property managers automate and track move-ins
and helps residents organize and complete all moving-related
requirements, such as securing renters insurance, registering pets,
submitting proof of utility connection, and more. Additionally,
residents can use Updater’s full feature set to plan and purchase
everything for their move including telco services, packing
supplies, moving companies, mail forwarding, and more.
Assurant’s products will be available in the Updater app for
residents of properties that require renters insurance. Residents
can seamlessly purchase and, in certain cases, bundle the premium
with their rent payment. The partnership between Assurant and
Updater builds on Assurant’s history of embedding value-add
protection products where end consumers want them. Assurant
Cover360® is a comprehensive solution that Assurant evolved from
its point-of-lease product. After a resident signs a lease,
Cover360 enables PMCs to offer Assurant's Pay-with-Rent insurance
premium that is conveniently bundled with their rent.
“Moving is hectic and stressful, and our partnership with
Assurant will introduce a modern and frictionless experience for
residents to select the most comprehensive insurance coverage. We
view this as essential for peace of mind,” said David Greenberg,
Founder and CEO of Updater. “We chose to partner with Assurant
because of its long track record of innovation in the Multifamily
Housing space, market leadership, financial stability, and its
ability to deliver outstanding digital experiences. Together, we
plan to make the renter’s transition to a new home as smooth as
possible.”
About Assurant
Assurant, Inc. (NYSE: AIZ) is a leading global business services
company that supports, protects and connects major consumer
purchases. A Fortune 500 company with a presence in 21 countries,
Assurant supports the advancement of the connected world by
partnering with the world’s leading brands to develop innovative
solutions and to deliver an enhanced customer experience through
mobile device solutions, extended service contracts, vehicle
protection services, renters insurance, lender-placed insurance
products and other products. Learn more at assurant.com or on
Twitter @AssurantNews.
About Updater
Updater is the go-to destination to conquer your move. We
started in 2010 with a vision to transform the painful and complex
process of moving into a frictionless and delightful online
experience. Today, Updater is the industry leader in relocation
technology, facilitating more than 25% of annual household moves in
the U.S. We provide both consumer and business-facing solutions to
drive value for all parties in the relocation ecosystem. Our
portfolio of relocation brands includes Updater, Dolly, and MoveHQ.
Dolly, a subsidiary of Updater, is the premier app to book
on-demand moving and delivery services, with a 4.7-star rating in
the App Store across over 30,000 reviews. MoveHQ, a subsidiary of
Updater, provides widely-used technology that helps moving
companies run their businesses, from driver applications to
warehouse management solutions, and more. Updater is headquartered
in New York City. For more information, please visit
www.updater.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230426005035/en/
Assurant Media Contact: Andrew DeChellis
Andrew.dechellis@assurant.com
Updater Media Contact: Jenna Weinerman
jenna@updater.com
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