AUBURN HILLS, Mich.,
Sept. 19, 2017 /PRNewswire/ --
BorgWarner is a strong and reliable brand in the aftermarket
business, selling numerous high-quality products. As part of its
integration of the former Gustav Wahler GmbH u. Co. KG ("Wahler"),
BorgWarner continues to provide its customers with familiar Wahler
product quality using newly designed BorgWarner aftermarket
packaging.
"We are pleased to announce the launch of our new BorgWarner
aftermarket box design. Changing the Wahler packaging from red to
white and blue will help us reassure customers of the aftermarket
parts' authenticity and proven quality," said Michael Boe, Vice President and General Manager,
Global Aftermarket, BorgWarner Turbo Systems. "The new packaging
will also help strengthen the BorgWarner brand in the aftermarket
and increase our reputation as a strong and reliable partner in
this segment."
The informative, practical and yet aesthetic design features a
prominent blue BorgWarner logo and follows the global aftermarket
packaging identity to transport, store and present the company's
innovative, OE-quality aftermarket technologies.
All BorgWarner aftermarket parts are available for a broad range
of vehicles and deliver the same high performance, quality and
reliability as OE products. Due to BorgWarner's broad aftermarket
portfolio and its long-standing expertise in this segment,
customers continue to benefit from a strong market presence as well
as excellent delivery performance and service quality. For contact
details and more information about BorgWarner's aftermarket
portfolio, visit aftermarket.borgwarner.com.
About BorgWarner
BorgWarner Inc. (NYSE: BWA) is a
global product leader in clean and efficient technology solutions
for combustion, hybrid and electric vehicles. With manufacturing
and technical facilities in 62 locations in 17 countries, the
company employs approximately 27,000 worldwide. For more
information, please visit borgwarner.com.
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SOURCE BorgWarner