NEW YORK and PHILADELPHIA, April 24,
2019 /PRNewswire/ -- Entercom (NYSE: ETM), a
leading media and entertainment company and one of the two largest
radio broadcasters in the U.S., and Nielsen (NYSE: NLSN)
announced a multi-year strategic agreement for a comprehensive
suite of measurement tools aimed at enhancing Entercom's
data-driven capabilities for advertisers.
As part of the agreement, Entercom will enhance its portfolio of
Nielsen tools with new products including Nielsen Media Impact,
RHIZA, Nielsen Marketing Cloud and the Tally Engine API. The
agreement also includes other Nielsen products, such as the Nielsen
Radio Market Report, Tapscan, and the nationwide and national
regional database, as well as Arbitrends, Weeklies, PD Advantage
Web, Gracenote and The Analysis Tool, in select markets across
Entercom's robust portfolio of 235 radio stations.
Nielsen Media Impact is the industry-leading cross-platform
media planning solution. In 2018, Nielsen Media Impact introduced
the addition of national AM/FM radio in Portable People Meter radio
markets, allowing media buyers to understand the value of radio and
the incremental reach achieved by including radio in the media
mix.
"We are excited about the possibilities that this portfolio of
measurement tools brings to our business," said Weezie Kramer, Chief Operating Officer,
Entercom. "This agreement is part of our strategy to demonstrate
the impact of including radio in an advertiser's media mix to
deliver optimal campaign reach and frequency."
"As an industry leader, Entercom is on the vanguard of all
things audio," said Brad Kelly,
Managing Director, Nielsen Audio.
"Nielsen is pleased to continue our long standing collaborative
relationship with Entercom. Despite the fragmentation that exists
across the broader media ecosystem, radio remains remarkably
resilient with American consumers. Effective measurement and
documentation of this consumer dynamic is central to Nielsen's core
mission. Entercom is a trusted and indispensable partner as we
evolve the Nielsen Audio suite of services to better understand and
demonstrate audio's unique relationship with listeners and its
exceptional value proposition for advertisers large and small."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and
data analytics company that provides the most complete and trusted
view available of consumers and markets worldwide. Our approach
marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's
happening next, and how to best act on this knowledge. For more
than 90 years Nielsen has provided data and analytics based on
scientific rigor and innovation, continually developing new ways to
answer the most important questions facing the media, advertising,
retail and fast-moving consumer goods industries. An S&P 500
company, Nielsen has operations in over 100 countries, covering
more than 90% of the world's population. For more information,
visit www.nielsen.com.
ABOUT ENTERCOM COMMUNICATIONS CORP.
Entercom Communications Corp. (NYSE: ETM) is a leading
American media and entertainment company reaching and engaging over
170 million people each month through its premier collection of
highly rated, award winning radio stations, digital platforms and
live events. As one of the country's two largest radio
broadcasters, Entercom offers integrated marketing solutions and
delivers the power of local connection on a national scale with
coverage of close to 90% of persons 12+ in the top 50 markets.
Entercom is the #1 creator of live, original, local audio content
and the nation's unrivaled leader in news and sports radio. Learn
more about Philadelphia-based
Entercom at www.entercom.com, Facebook and Twitter
(@Entercom).
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SOURCE Nielsen