Herbalife Unveils New Herbalife24.com and Launches Extensive Digital Media Campaign
September 16 2014 - 10:00AM
Business Wire
Athletes Around the World Share How Herbalife24
Helps Achieve Peak Performance
Herbalife (NYSE: HLF), a leading global nutrition company,
announced today the launch of its new Herbalife24 website,
Herbalife24.com, and a digital media campaign focused on the
important role nutrition plays in an athlete’s performance while
training and competing.
Herbalife24 fuels athletes 24-hours a day by providing them with
the nutritional support to train, recover and perform. The
seven-product line is customizable, allowing athletes to determine
their day-to-day needs based on activity levels and training
demands.
On Herbalife24.com, Herbalife-sponsored athletes are featured as
they explain the vital role Herbalife24 products play in their
athletic routines. This includes professionals such as surfer
Gabriel Villaran and triathlete Heather Jackson, both of whom use
Herbalife24 to nourish their bodies and stay at peak performance
levels. At Herbalife24.com, users and fans can engage with a host
of exclusive video content, learn more about the products through
interactive tools and gain insights into how to improve their own
performance through videos, photos and articles.
“We are proud to introduce this new and expanded Herbalife24
campaign, which will allow us to provide even more support and
resources to the thousands of athletes that choose our products and
make it part of their training regimen,” said Brian McKinley, vice
president of sports marketing, Herbalife. “Maintaining a healthy
and balanced lifestyle through nutrition is key for all athletes,
whether professional or recreational. By connecting athletes and
demonstrating how they are consuming Herbalife24 products, we
provide people around the world with the information and support
they need to take their performance and workouts to the next
level.”
Additionally, Herbalife asks its athletes and consumers to
share, via social media, the Herbalife products they use, how they
train, and how they maintain active and healthy lifestyles by using
#herbalife24.
ABOUT HERBALIFE LTD.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that
sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products are
sold in over 90 countries through and to a network of independent
distributors. The company supports the Herbalife Family Foundation
and its Casa Herbalife program to help bring good nutrition to
children. The Herbalife website contains a significant amount of
financial and other information about Herbalife, for investors at
http://ir.Herbalife.com. The company encourages investors to visit
its website from time to time, as information is updated and new
information is posted.
Herbalife Ltd.Mike Gutierrez,
213-745-0401michaelgu@herbalife.com
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