MUMBAI, India, Dec. 18, 2019 /PRNewswire/ -- Bharti Airtel
("Airtel"), India's largest
integrated telecommunications company, global content leader
Lionsgate (NYSE: LGF.A, LGF.B) and Starzplay, the international
premium subscription platform from Starz, have joined hands to
bring premium content from Lionsgate Play to customers in
India.
The partnership will give Airtel customers access to a deep
portfolio of critically acclaimed and beloved Lionsgate feature
film content, which will be available on Airtel Xstream app and web
platforms. Airtel Xstream app has a catalogue of over 10,000 movies
and shows along with 400 TV channels.
By expanding the Indian market's access to premium quality
content on a leading digital platform, the collaboration is
expected to be a compelling value proposition for the Indian
cinephile audience. The content will be available in multiple
Indian languages and spread across the horror, comedy, drama,
action, thriller, documentary and other genres.
Lionsgate Play's initial offering includes the blockbuster
Hunger Games and Twilight Saga franchises,
multiple Academy Award® winner La La Land, and the
critically-acclaimed international breakout hit Wonder among
its deep slate of box office successes.
In addition Airtel customers will have access to recent hits
like American Assassin, Robin
Hood, The Spy Who Dumped Me, A Simple
Favor, Saban's Power Rangers as well as marquee library
titles such as Divergent, Now You See Me 2, Gods
of Egypt, Letters To Juliet
and Reservoir Dogs.
Commenting on the partnership, Adarsh
Nair – Chief Product Officer, Bharti
Airtel said: "We are thrilled to partner with Lionsgate
to bring exciting content from their library to our customers as
part of Airtel Thanks program. Our mission is to make Airtel
Xstream the most loved digital entertainment platform in
India and enable best-in-class
experience across a range of connected devices and applications. We
will continue to forge long-term strategic partnerships with the
top content producers from around the world as part of our mission
and look forward to collaborating with Lionsgate to delight
customers in India."
"The partnership with Airtel is a great opportunity to expand
the Lionsgate Play premium offering with a best-in-class partner, a
vast feature film library and a compelling user experience for our
customers. Telcos play a huge role in increasing the availability
of premium content on digital platforms, and we're proud to join
forces with a partner like Airtel that combines enormous reach, a
powerful brand and unparalleled distribution expertise. This is
another major step forward in bringing an exciting and unique
content experience to our Indian audience," said Rohit Jain, Managing Director Lionsgate Play
South Asia.
About Airtel India
Bharti Airtel Limited is a leading global telecommunications
company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst
the top 3 mobile service providers globally in terms of
subscribers. In India, the
company's product offerings include 2G, 3G and 4G wireless
services, mobile commerce, fixed line services, high speed home
broadband, DTH, enterprise services including national &
international long distance services to carriers. In the rest of
the geographies, it offers 2G, 3G, 4G wireless services and mobile
commerce. Bharti Airtel had over 411 million customers across its
operations at the end of September
2019. To know more please visit, www.airtel.com
About Lionsgate Play
Lionsgate Play, a premium streaming service from Lionsgate India
and Starz, offers curated Hollywood content for Indian consumers, with
much of the content available in multiple Indian languages.
Lionsgate India, one of the most recent entrants in the South Asian
market, distributes premium content to linear and digital platforms
across the region. It develops and produces original local Indian
language content as well as adaptations of globally successful
content. Starz, a Lionsgate subsidiary, is a leading global media
and entertainment company that produces and distributes premium
streaming content to worldwide audiences across subscription
television platforms. It offers subscribers more than 7,500
distinct premium television episodes and feature films, including
STARZ original series, first-run movies and other popular
programming.
Contact: Perfect Relations |
ssawant@perfectrelations.com |
Atharwaa.Kale@perfectrelations.com
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SOURCE Lionsgate
