NEW YORK, July 16, 2019 /PRNewswire/ -- Today, Nielsen
(NYSE: NLSN) announced that as part of an ongoing initiative to
transform the technology infrastructure that powers its products
and services, it has migrated its core National Television Audience
Measurement processing from traditional on-premise server
processing to a cloud-based infrastructure. These assets serve as
the foundation for the industry currency, underpinning over
$70 billion dollars in advertising
revenue in the U.S. annually.
Working alongside with Amazon Web Services (AWS), this major
initiative provides Nielsen with the key foundation to improve
scalability, redundancy and reliability, which has never been more
crucial in an industry that has seen the rapid advancement of
technical capabilities and innovation.
"The move to a cloud-based engine is a significant undertaking
and underscores Nielsen's commitment to invest in technology that
will benefit our clients and the industry as a whole. Cloud
processing allows for greater flexibility and velocity, as we build
new and enhance existing products. It will also give us the
opportunity to spend more time innovating and less time on managing
infrastructure," said Scott N.
Brown, Head of Product, TV and Audio at Nielsen.
"Nielsen's move to AWS will help them become a more agile
organization in the cloud and accelerate their work in helping
companies around the world understand viewership data," said
Stephen Orban, General Manager at
AWS. "AWS's breadth of services, scalability and reliable
infrastructure will help Nielsen drive product innovation that
offers new ways for their network, publisher, agency and
advertising customers to monetize their data."
With an emerging cloud-based infrastructure and sharpened
Machine Learning and Artificial Intelligence expertise, Nielsen is
now modernizing their platform in order to give clients data to
both monetize today's media landscape as well as the landscape of
tomorrow. This will speed up the company's product roadmap, as well
as enable more creativity and flexibility with the measurement data
and services Nielsen packages and delivers to networks, publishers,
agencies and advertisers.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/nielsens-tv-ratings-platform-moves-to-aws-300884945.html
SOURCE Nielsen