Pitney Bowes Positioned as a Leader in the 2015 Gartner Magic Quadrant for Customer Communications Management Software
January 05 2016 - 8:00AM
Business Wire
EngageOne Video Evaluated for its Customer
Engagement Offering
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced that the company has been recognized as a leader in the
2015 Gartner Magic Quadrant for Customer Communications Management
Software1. The report recognizes Pitney Bowes for completeness of
vision, ability to execute, and for its EngageOne Communications
Suite, including its interactive and personalized EngageOne Video
solution.
Gartner’s Magic Quadrant is a culmination of research in a
specific market, offering a wide-angle view of the relative
positions of the market’s competitors. Businesses recognized as
“Leaders,” execute well against the current vision and are
well-positioned for the future. 2
We believe Pitney Bowes’ improved positioning as a Leader in
this Gartner Magic Quadrant is due to:
- The EngageOne Communication Suite’s
scalability and ability to handle high-volume structured Customer
Communication Management (CCM) applications.
- EngageOne’s strong multi-channel CCM
capabilities, which have been greatly expanded and enhanced by the
addition this year of EngageOne Video capabilities.
- An expanding global presence for Pitney
Bowes’ CCM solutions with organizations of all sizes.
“EngageOne Video has become a significant differentiator for our
EngageOne Communications Suite clients,” says Dave Schwartz, Vice
President of Customer Engagement Solutions, Pitney Bowes. “It’s
been designed to create meaningful, efficient customer
communications by delivering interactive and personalized
experiences unlike anything available in the market.”
EngageOne Video, a new customer engagement offering within the
EngageOne Communications Suite, delivers individualized
communication to consumers through any device they choose, whether
it’s a desktop computer, tablet or smartphone. The solution offers
human-like communications that improve customer satisfaction, lower
call center volumes, and deliver higher customer retention rates.
With the ability to draw on individual consumer insights, EngageOne
Video can present tailored information for new customer on-boarding
or billing inquiries, as well as deliver up-sell and cross-sell
opportunities specific to the account.
Clients like Chevron and Security First Insurance are using
EngageOne Video to educate clients about coverage policies
available to them, as well as inform employees about new product
offerings available to specific clients. In fact, Security First
Insurance was recently awarded the 2015 Ventana Research Leadership
Award in Customer Excellence, recognizing their advances in
customer service through EngageOne Video.
Businesses currently deploying EngageOne Video have received
upwards of 98 percent positive feedback from customers who have
viewed a personalized video. Video open rates have jumped from 20
percent (static video) to 55 percent (EngageOne Video), with
customers viewing these videos twice as long as static videos.
Businesses have also seen a more than 25 percent increase in
on-time payments, and a more than 44 percent increase in sales.
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative
products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
1 Gartner, Magic Quadrant for Customer Communications Management
Software, December 21, 2015
2 Gartner Methodologies,
http://www.gartner.com/technology/research/methodologies/research_mq.jsp
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version on businesswire.com: http://www.businesswire.com/news/home/20160105005087/en/
Pitney Bowes Inc.Emily Simmons, 843-467-1071Manager External
RelationsEmily.simmons@pb.com
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