MADISON, N.J., March 9, 2021 /PRNewswire/ -- Better Homes
and Gardens Real Estate LLC reported a notable year in franchise
sales by welcoming 16 new affiliates in 2020. The BHGRE® brand
recently earned a spot on the prestigious
Entrepreneur magazine's 2021 Franchise 500 ®, a
highly sought-after honor in the franchise industry, and was also
ranked as one of the 2021 Fastest Growing Franchises in the
magazine's March issue. Despite facing an unprecedented year, the
addition of new companies during 2020 was the highest on record
since 2017.
Growth is just one pillar Entrepreneur measures for the
Franchise 500, considered the most comprehensive and competitive
franchise ranking in the world. Companies are also evaluated based
on franchise support, cost and fees, brand strength, financial
strength and stability.
The Better Homes and Gardens® Real Estate expansion
is represented coast-to-coast through brokers with a keen sense of
the changing markets and the importance of creating meaningful
relationships with consumers. A presence of Millennials across
leadership teams is also taking root, signifying an increased
interest in the brand's value proposition.
Below is a list of the Better Homes and Gardens Real Estate
affiliates welcomed in 2020.
New Affiliated
Brokerage
|
Location
|
Better Homes and
Gardens Real Estate Hank Correa Realty
|
Hilo,
Hawaii
|
Better Homes and
Gardens Real Estate Best Life
|
Prunedale,
Calif.
|
Better Homes and
Gardens Real Estate Brush and Associates
|
Escondido,
Calif.
|
Better Homes and
Gardens Real Estate I-20 Team
|
Tyler,
Texas
|
Better Homes and
Gardens Real Estate Steinborn & Associates
|
Las Cruces,
N.M.
|
Better Homes and
Gardens Real Estate Island Lifestyles
|
Kona,
Hawaii
|
Better Homes and
Gardens Real Estate Medley
|
Columbia,
S.C.
|
Better Homes and
Gardens Real Estate Central
|
Cross Lanes, W.
Va.
|
Better Homes and
Gardens Real Estate Connections
|
Crown Point,
Ind.
|
Better Homes and
Gardens Real Estate Gaetano Marra Homes
|
Monroe,
Conn.
|
Better Homes and
Gardens Real Estate Gary Mann Realty
|
Moses Lake,
Wash.
|
Better Homes and
Gardens Real Estate Lake Realty
|
Camdenton,
Mo.
|
Better Homes and
Gardens Real Estate Property Shoppe
|
Ventura,
Calif.
|
Better Homes and
Gardens Real Estate Senter, REALTORS®
|
Abilene,
Texas
|
Better Homes and
Gardens Real Estate Welcome Home
|
Paradise,
Calif.
|
Better Homes and Gardens Real
Estate Destinations
|
Key Largo,
Fla.
|
The BHGRE network also saw several of its companies complete
M&As last year, such as the merger of Better Homes and Gardens
Real Estate Winans, based in Dallas/Fort
Worth, Texas, with the Trinity Realty Group based in
Sherman, Texas.
BHGRE firms
completing M&As
|
Location
|
Better Homes and
Gardens Real Estate Best Life
|
Monterey,
Calif.
|
Better Homes and
Gardens Real Estate Gary Mann Realty
|
Mases Lake,
Wash.
|
Better Homes and
Gardens Real Estate Winans
|
Dallas,
Texas
|
2020 Highlights:
The BHGRE brand fortified its presence in unique lifestyle
markets, particularly coastal and lake communities.
- Hawaii-based Better Homes and
Gardens Real Estate Hank Correa Realty, a multi-generational firm
based in Hilo, and Better Homes
and Gardens Real Estate Island Lifestyle, a boutique firm with
focus on resort living on the "Big Island," cater to both
residential and second home buyers taking full advantage of all
that island living offers.
- Better Homes and Gardens Real Estate Destinations in the
Florida Keys is capitalizing on a growing interest in making
vacation homes primary residences during the pandemic.
- Better Homes and Gardens Real Estate Lake of the Ozarks serves
the Midwest's premier lake resort community comprised primarily of
second home owners.
- The BHGRE brand added four companies in California in 2020, from the foothills of the
Sierra Nevada Mountains to renowned coastal communities. The brand
currently has 18 affiliates in the Golden State.
The 2020 network of broker/owners is driven by
next-generation leadership.
- Better Homes and Gardens Real Estate Hank Correa Realty's
founder Hank Correa has incorporated
his sons Hank III, Jonathan and Christopher into his
leadership team.
- Better Homes and Gardens Real Estate Central, led by
broker/owner Josh McGrath, became
the first affiliate in West
Virginia. He recently earned the West Virginia
REALTOR® of the Year award and several young business
owner accolades.
- Better Homes and Gardens Real Estate Senter,
REALTORS® is led by Shay
Senter, the grandson of the firm's founder.
- David Medley, broker owner of
Better Homes and Gardens Real Estate Medley Realty, began his
career as a credit manager with Wells Fargo Financial in 2006
before becoming a real estate agent the following year.
- Jaclyn Kelley of Better Homes
and Gardens Real Estate Destinations entered real estate at age of
22 and opened her own brokerage in 2014 at the age of 34.
The unique BHGRE value proposition played a key role in
owners' decision to affiliate with the brand.
- BHGRE's proprietary marketing tool PinPointSM, which
utilizes Better Homes & Gardens® magazine and its
publisher Meredith Corporation's consumer behavior data harvested
from its 175 million consumers, has helped these companies
discover, target and acquire new clients in their service
area.
- The brand's core values of Passion, Authenticity, Inclusion,
Growth and Excellence, P.A.I.G.E., have resonated with the
entrepreneurial spirit of many new owners.
- New talent attraction systems featuring learning courses,
marketing resources, a recruiting CRM and a best practice framework
have supported agent recruitment across the network.
- A best-in-class marketing suite offers a fully integrated
solution featuring automated listing and agent assets, a rich image
editor and easy access to brand tools and programs – all alongside
the branded imagery and templates.
Quotes:
"In 2020, we welcomed many new companies that recognized the
BHGRE brand's ability to empower their business with powerful tools
and systems that will attract new clients, new agents and fuel
future growth. The recent accolades from Entrepreneur
further solidify the brand's commitment to helping our affiliates
generate new opportunities for their business. As the only
real estate lifestyle franchisor backed by the name recognition and
trust of one of America's most admired brands, Better Home and
Gardens Real Estate provides a unique differentiator that continues
to be extremely relevant to today's homebuyers and sellers."
Sherry Chris, President &
CEO, Better Homes and Gardens® Real Estate
About Better Homes and Gardens Real Estate LLC
Better
Homes and Gardens Real Estate LLC is a dynamic real estate
brand that offers a full range of services to brokers, sales
associates and home buyers and sellers. Using innovative
technology, sophisticated business systems and the broad appeal of
a lifestyle brand, Better Homes and Gardens Real Estate LLC
embodies the future of the real estate industry while remaining
grounded in the tradition of home. Better Homes and Gardens Real
Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY),
a global leader in real estate franchising and provider of real
estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate
network includes over 12,500 independent sales associates and more
than 390 offices serving home buyers and sellers across
the United States, Canada, Jamaica, The Bahamas, Australia and New
Zealand.
Better Homes and Gardens® Real Estate is a registered
trademark of Meredith Corporation licensed to Better Homes and
Gardens Real Estate LLC and used with permission. An Equal
Opportunity Company. Equal Housing Opportunity. Each Better Homes
and Gardens® Real Estate Franchise is independently
owned and operated.
Media Contact:
Marie VanAssendelft
201-724-6372
Marie.vanassendelft@bhgre.com
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SOURCE Better Homes and Gardens Real Estate LLC