Rohm and Haas Discusses Sustainability at IVP Session in Brussels
February 18 2009 - 3:06PM
Business Wire
�Sustainability has become an important topic in the board rooms
and R&D strategy sessions of some the region�s leading paint
and coatings companies,� said Dr. Cheryl Martin, Rohm and Haas
Company (NYSE:ROH) Vice President and General Manager for the
company�s Paint and Coatings Materials business in Europe, the
Middle East and Africa. �We�re already seeing European paint and
coatings industry stepping up to the mark � with more companies
bringing environmentally advanced products to market every day,�
she said in remarks to the IVP General Assembly (Industrie des
Peintures, Vernis, Encres d�Imprimerie et Couleurs d�Art) in
Brussels earlier today.
Dr Martin addressed three primary drivers behind this change,
and discussed why sustainability is not only good for the
environment but also good for business:
- She noted that what once were
discrete trends, like global warming, energy conservation, solvent
reduction, dependence on oil and increasing compliance regulations
have converged and become clear. Life supporting resources are
declining even as consumption of these resources is
increasing.
- Consumers are more aware of the
issues, she says, and increasingly take these issues into
consideration when they make a choice. �Consumers today are looking
for products that use less energy, or pollute less,� says Martin.
�They still expect great performance from the products they buy �
that�s a given � but they also look for something more.�
- And, finally, there is
increasing clarity about market need and consumer demand that is
enabling companies to focus on bringing new technologies and
products to market that meet growing consumer needs and allow
companies to make a reasonable profit in the process.
�The ability to offer products that are better for the
environment is now a central driver for successful business in the
future. Innovation alone is not enough to support sustainability,�
said Dr Martin. �I believe that the power of chemistry developed in
partnership with other innovative chemical companies will find the
answer to a more sustainable future, one step at a time,� she
commented. �I am pleased to be part of an industry that is finding
ways to work in partnership with others, and willing to drive the
change that is needed. This, along with reliable and supportive
policy frameworks, will continue to be critical to the success of
this industry moving forward.�
About the IVP
Since its formation in 1947, the IVP has continuously developed
its activities and services to promote and reinforce the image of
the coatings market and their products in the region. The IVP is
the only acknowledged representative federation in Belgium of the
manufacturers and importers of paints and coatings, varnishes,
printing inks and decorative coatings, and has close relationships
with other leading industry organisations, research institutes such
as CoRI, and federations including CEPE.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in
the creation and development of innovative technologies and
solutions for the specialty materials industry. The company�s
technologies are found in a wide range of industries including:
Building and Construction, Electronics and Electronic Devices,
Household Goods and Personal Care, Packaging and Paper,
Transportation, Pharmaceutical and Medical, Water, Food and Food
Related, and Industrial Process. Our innovative technologies and
solutions help to improve life everyday, around the world. Based in
Philadelphia, PA, the company generated annual sales of
approximately $9.6 billion in 2008. Visit www.rohmhaas.com for more information.
imagine the possibilities�
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