RR Donnelley Announces CustomWave Brand of RFID Printed Electronics Solutions
April 08 2015 - 5:30AM
R. R. Donnelley & Sons Company (Nasdaq:RRD)
announced today the introduction of CustomWave RFID Solutions.
Leveraging its proprietary Printed Electronics platform, RR
Donnelley's CustomWave RFID Solutions offer complete smart label
solutions beginning with in-house RFID antenna design and
performance testing and including printed inlay manufacturing,
custom label and tag creation, fully automated quality control, and
global distribution and fulfillment services. By customizing the
RFID antenna and label/tag characteristics to the application, RR
Donnelley's CustomWave RFID Solutions help customers improve their
RFID return on investment through better overall performance.
CustomWave RFID Solutions feature the ability to print antennas
on a variety of materials, including directly onto a label.
Eliminating the plastic inlay and printing antennas directly onto
label stock accommodates up to 30% more labels per roll and
requires fewer rolls and packaging materials than traditional
plastic inlay-based smart labels. Reducing the materials and the
process steps enables CustomWave RFID Solutions to provide a
cost-effective and environmentally friendly option for smart label
production.
"We continue to drive innovation and improve manufacturing
processes to add value and productivity to our customers' supply
chains," said Ronnie Sarkar, Chief Technology Officer and Sr. Vice
President at RR Donnelley. "Our inlay-less, smart label solutions
drive efficiencies by increasing the number of labels on a roll,
decreasing roll changes and minimizing shipping and storage
costs."
RR Donnelley's Vice President of Printed Electronics, Brad Hull,
remarked, "Our CustomWave RFID Solutions build upon our years of
experience working with RFID technologies, our expertise in label
conversion, and our ability to develop and apply new technologies
to help our customers solve their most pressing business
challenges."
RR Donnelley is a licensee of Round Rock Research, LLC, for RFID
technology.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) helps organizations communicate more
effectively by working to create, manage, produce, distribute and
process content on behalf of our customers. The company assists
customers in developing and executing multichannel communication
strategies that engage audiences, reduce costs, drive revenues and
increase compliance. RR Donnelley's innovative technologies enhance
digital and print communications to deliver integrated messages
across multiple media to highly targeted audiences at optimal times
for clients in virtually every private and public sector.
Strategically located operations provide local service and
responsiveness while leveraging the economic, geographic and
technological advantages of a global organization.
For more information, and for RR Donnelley's Global Social
Responsibility Report, visit the company's web site at
http://www.rrdonnelley.com.
Use of Forward-Looking Statements
This news release may contain "forward-looking statements"
within the meaning of Section 21E of the Securities Exchange Act of
1934, as amended, and the U.S. Private Securities Litigation Reform
Act of 1995. Readers are cautioned not to place undue reliance on
these forward-looking statements and any such forward-looking
statements are qualified in their entirety by reference to the
following cautionary statements. All forward-looking statements
speak only as of the date of this news release and are based on
current expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
CONTACT: Media Contact:
Phyllis Burgee, Director Communications:
Tel: +1 630-322-6093
E-mail: phyllis.burgee@rrd.com
Investor Contact:
Dave Gardella, Senior Vice President Finance:
Tel: +1 312-326-8155
E-mail: david.a.gardella@rrd.com
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