Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
June 15 2017 - 8:00AM
Rubicon Project (NYSE:RUBI), the Global Exchange for advertising,
today announced the successful integration of its header bidding
solution with Amazon Publisher Services’ Transparent Ad Marketplace
(TAM), clearing publishers to fully deploy the solution in
production. The announcement follows months of successful tests
with several leading publications.
TAM’s cloud-based architecture enables buyers and sellers to
operate in a marketplace where the rules of the exchange are
clearly articulated, consistent with Rubicon Project’s commitment
to transparency in the ad tech ecosystem.
Tom Kershaw, Chief Technology Officer, Rubicon Project, said,
“Rubicon Project has been very careful in choosing which header
bidding solutions to integrate with, and we have maintained a high
bar for completing testing. We look for solid user sync and match
rates, adoption rates at scale and full transparency of auction
dynamics -- something most solutions consistently fall short of.
TAM is unsurpassed in each of these categories, making them an
ideal solution for us. We are excited that publishers can now take
advantage of our Amazon Publisher Services/TAM integration at scale
and with a simple, proven implementation process.”
“Rubicon Project and Amazon Publisher Services share a
commitment to customer focus, marketplace transparency, and
innovation,” said Ken Leeder, General Manager, Amazon Publisher
Services. “We look forward to a successful collaboration that gives
publishers greater control of their demand and helps them drive
higher yield and faster page loads.”
ABOUT RUBICON PROJECT Founded in 2007, Rubicon Project is one of
the world’s largest advertising exchanges. The company helps
websites and apps thrive by giving them tools and expertise to sell
ads easily and safely. In addition, the world's leading agencies
and brands rely on Rubicon Project’s technology to execute billions
of advertising transactions each month. Rubicon Project is an
independent, publicly traded company (NYSE:RUBI) headquartered in
Los Angeles, California.
Contact
For Rubicon Project
Eric Bonach
310-207-0272
press@rubiconproject.com
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