With Demand Manager, Rubicon Project Introduces Prebid as a Service
May 09 2019 - 5:00AM
Business Wire
Now in Private Beta, Demand Manager™ Brings
Simplicity and Control to Header Bidding for Publishers
Rubicon Project (NYSE:RUBI), the global exchange for
advertising, today announced the private beta release of Demand
Manager. Demand Manager is a new service that makes it easy for
large publishers to deploy, configure, and optimize their own
Prebid-based header bidding solutions. Discovery Inc., Publishers
Clearing House, AutoTrader, Southern Cross Austereo, and Domain are
among the first clients to integrate Demand Manager into their
daily operations.
Demand Manager puts publisher monetization teams back in control
of their programmatic business with tools that enable them to make
quick, informed decisions aimed at driving revenue. Because the
solution is built on Prebid, the global technology standard for
open source header bidding, the service is transparent, flexible
and ready to connect with more than 70 exchanges and SSPs. Rubicon
Project supports users of Demand Manager by hosting and updating
the Prebid code and providing ongoing technical and yield
management expertise.
While the rise of header bidding delivered higher revenues for
publishers and greater inventory access for buyers, it also
injected more complexity into the market. In 2017, Rubicon Project
co-founded Prebid.org, Inc. to foster community-driven solutions to
these challenges. Though hundreds of the world’s most sophisticated
publishers rely on Prebid today, they still sacrifice time, effort,
and revenue grappling with its day-to-day technical
complexities.
“As Prebid scaled globally, it became clear that publishers had
to expend significant time and resources adapting it to their
needs, which is unsustainable and unnecessary,” said Tom Kershaw,
Chief Technology Officer, Rubicon Project. “With Demand Manager, we
see the opportunity to combine the transparency and flexibility of
open source with a turnkey service that puts control back in the
publishers’ hands so they don’t have to rely on us or anyone else
to run their businesses.”
“Implementing Demand Manager immediately increased our revenue
by double digits,” said Matt Burgess, Business Development &
Programmatic Partnerships, Publishers Clearing House. “The solution
enables us to lower page latencies and improve our user experience,
but the biggest change is how simple and easy it is to transact
with all of our partners.”
“We’re very excited to leverage this new service from Rubicon
Project,” said Bill Murray, Vice President, Programmatic Solutions,
Discovery Inc. “The tools and support that Demand Manager provides
allow us easy access to actionable data while operating in a
transparent environment.”
Key features of Demand Manager include:
- Universal performance analytics and
configuration UIs that enable publishers to monitor and
optimize demand across all demand sources.
- Integration with Rubicon Project’s
marketplace across all deal types ensuring seamless integration
with Private and Guaranteed Deals that are increasingly central to
large publishers’ monetization efforts.
- Dedicated technical and yield
management expertise including implementation, configuration,
hosting, and yield management support.
Demand Manager is currently available in private beta for large
publishers. To learn more about how Demand Manager fits into
Rubicon Project’s vision, please see President & CEO Michael
Barrett’s blog post. And, for more information, please visit our
website for the latest details.
About Rubicon Project
Founded in 2007, Rubicon Project is one of the world’s largest
advertising exchanges. The company helps websites and apps thrive
by giving them the tools and expertise to sell ads easily and
safely. In addition, the world’s leading agencies and brands rely
on Rubicon Project’s technology to execute billions of advertising
transactions each month. Rubicon Project is an independent,
publicly traded company (NYSE:RUBI) headquartered in Los Angeles,
California.
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version on businesswire.com: https://www.businesswire.com/news/home/20190509005430/en/
Charlstie VeithGlobal Head of CommunicationsRubicon
Projectcveith@rubiconproject.com
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