Recognized as Loyalty Program of the Year
(Global Regional Winner - Americas) at the
International Loyalty Awards
TORONTO, May 14, 2024
/CNW/ - Royal Bank of Canada's
Avion Rewards has been recognized for the second year in a row as
"Loyalty Program of the Year (Americas)" by the International
Loyalty Awards. The awards recognize the pinnacle of excellence and
innovation in loyalty on a global scale.
"To be recognized for two consecutive years amongst leading
global brands is another proud milestone for our business," said
Neil McLaughlin, group head,
Personal & Commercial Banking, RBC. "We know that consumers and
merchants are looking for more value and innovation in their
loyalty program. With Avion Rewards, we've built a compelling
platform that connects retailers with millions of Canadians and
delivers distinctive benefits every day."
Avion Rewards is a consumer engagement platform available to all
Canadians, regardless of where they bank. It provides members with
the ultimate flexibility to shop, save, earn and redeem on both
everyday items and aspirational rewards. With its market-leading
travel value proposition, extensive roster of over 2,400 retail
partners, unparalleled experiences, innovative features and payment
capabilities, Avion Rewards provides its members with a
comprehensive rewards experience that spans their entire shopping
journey.
"This is a great honour and a true testament to the hard work of
our dedicated team and the strength of our merchant partner
network," said Niranjan
Vivekanandan, SVP & head, Loyalty & Merchant
Solutions, RBC. "We look forward to further innovating and
enhancing our program, so we can continue to deliver an unmatched
loyalty experience for our Avion Rewards members."
The Loyalty Program of the Year (Americas) award includes
entries across all categories from this region, including countries
in North, Central and South
America and surrounding islands and territories. The
International Loyalty Awards have been taking place for 13 years
and all categories are judged by an influential and respected
judging panel, which comprises of over 25 loyalty experts working
in all markets and sectors.
To learn more about Avion Rewards,
visit avionrewards.com.
About Avion Rewards
Avion Rewards is a loyalty and
consumer engagement platform that provides Canadians with the
flexibility to shop, save, earn and redeem for everyday
merchandise, aspirational rewards and experiences. Its exclusive
shopping companion, Avion Rewards ShopPlus, enables members to
access offers seamlessly, saving them time and money right where
they shop online. Additionally, as one of the largest travel
providers in Canada, Avion Rewards makes it possible for
members to benefit from the program's market-leading "any airline,
any flight, any time" travel offering, as well as its flagship
Avion credit cards and concierge service.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 94,000+ employees who
leverage their imaginations and insights to bring our vision,
values and strategy to life so we can help our clients thrive and
communities prosper. As Canada's
biggest bank and one of the largest in the world, based on market
capitalization, we have a diversified business model with a focus
on innovation and providing exceptional experiences to our more
than 17 million clients in Canada,
the U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
SOURCE RBC