TORRANCE, Calif., Oct. 20, 2016 /PRNewswire/ -- Thousands of
young men and women from all over the country have flocked to
auditions for the opportunity to win a coveted spot in the next
Latin super group craze on Univision Network's popular music-based
multi-media reality entertainment competition "La Banda". As
the competition heightens, the 2017 Toyota Corolla is driving into
the action with an exciting multi-platform guest experience that
features digital, on-air and social elements that pursue these
talented contestants on their hopeful journey to the finale.
In addition, red-hot, season one-winning group CNCO is
partnering with Toyota to create an exciting ride for contestants
and fans alike, with the Corolla playing a starring role in a music
video directed by creative director Carlos
Perez, whose clients include Ricky
Martin and Marc Anthony,
among others. Fans will help steer the narrative of the video by
casting their vote for what they feel should be the closing scene
through a live online poll on Toyota Latino's Facebook page in late
October. The completed video will be available on CNCO's
official VEVO channel and Toyota Latino's Facebook page when it
launches later this year.
"Toyota recognizes the power of music to connect people
together," said Nancy Inouye,
National Media Director for Toyota. "Taking part in the
creative process with talented rising stars like CNCO is a great
opportunity for us to engage our guests in a fun, organic way.
We'll be able to give them an up close and personal view of the
musical journey as we join them for the ride to the next
destination."
As La Banda's second season unfolds, the Toyota Corolla will
increasingly drive the action as fans experience special moments
with the contestants – from Corolla car-a-oke with the show's
co-host and TV presenter, William Valdés, to nail-biting moments
when contestants' fate on the show is rescued thanks to the Toyota
"wild card" moment.
In addition, fans on-the-go will be able to keep track of their
favorite performers through the Univision Conecta app, their
VIP all-access pass for exclusive content and to engage with the
show in real-time. Via the app, fans can build their fantasy
band (Mi Banda), powered by Toyota.
The interactive experience allows fans to follow their favorite
contestants along the journey all the while collecting miles on the
road to the finale. Each week, fans with the highest score will win
an autographed CNCO poster.
To cap off the season, two lucky fans with the highest scores
will be flown to Miami and whisked
to the final live show in a Corolla, courtesy of Toyota. They
will witness the crowning of the winning band, be featured online
on Univision's La Banda Extra page, and meet the band as the Season
Two journey of La Banda comes to a close on Sunday December 11.
About Toyota
Toyota (NYSE: TM), the world's top
automaker and creator of the Prius and the Mirai fuel cell vehicle,
is committed to advancing mobility through our Toyota and
Lexus brands. Over the past 50 years, we've produced more
than 30 million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 44,000 people (more than 34,000
in the U.S.). Our 1,800 North American dealerships (1,500 in
the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5
million in the U.S.) in 2015 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
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SOURCE Toyota