SAN FRANCISCO, Jan. 3, 2022 /PRNewswire/ -- Twitter, Inc.
(NYSE: TWTR) today announced that on January
1, 2022 it closed the sale of MoPub to AppLovin Corporation
(NASDAQ: APP) for $1.05 billion in
"With the sale of MoPub completed, we continue to concentrate
our efforts on enhancing ads across our platform. Our goal is to
deliver faster growth in key areas and accelerate our product
development," said Bruce Falck, GM
of Revenue Products, Twitter.
The MoPub platform, including network mediation, Advanced
Bidding, and Marketplace, will sunset on March 31, 2022. The MoPub Dashboard and Reporting
will be available until April 8,
2022. Publishers will benefit from a 90-day transition
period from close to migrate off the MoPub platform. AppLovin will
directly assist customers in their migration to the AppLovin MAX
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SOURCE Twitter, Inc.