Visa Brings Sensory Branding to Merchants, Terminal Manufacturers and Developers
January 14 2018 - 8:00AM
Business Wire
Verifone, Equinox Payments, Ingenico Group, and
Poynt Sign-on to Pilot New Visa Sensory Branding: Sound, animation,
and haptic (vibration) that signifies completed transactions
NATIONAL RETAIL FEDERATION “BIG SHOW” – Visa (NYSE: V)
today announced that its suite of sensory branding is now available
as a pilot program for merchants, terminal manufacturers and
developers. In a world increasingly filled with voice-commands,
networked appliances and payment-enabled wearables, Visa’s unique
sound, animation and haptic (vibration) cues signify completed,
secure transactions in digital and physical retail environments
when consumers pay using Visa.
“Our research has shown that Visa’s sensory cues signal speed,
trust and convenience among consumers,” said Jack Forestell, head
of global merchant solutions, Visa Inc. “As new payment experiences
proliferate, we are helping our partners assure their customers
that their transaction has been quickly and securely completed, no
matter how they prefer to pay.”
Covering approximately 60 percent of the U.S. merchant
point-of-sale terminal market1, manufacturers Equinox Payments,
Ingenico Group, Poynt, and Verifone are working with Visa to pilot
sensory branding with merchant partners in the coming year.
According to a recent consumer study conducted in eight countries,
81 percent 2 of participants said they would have a more positive
perception of merchants who used either the sound or animation
cues. Additionally, less than a second in length2, the sound of
Visa was found to signal speed and convenience.
“We are pleased that Visa will be first to take advantage of new
Verifone capabilities that enable distinctive experiences for
cardholders,” said Vin D’Agostino, executive vice president at
Verifone. “We believe merchants and consumers benefit from a
more personalized and relevant experience at check out and offer a
powerful and open platform to allow innovators like Visa to create
those experiences at the last inch of commerce.”
“Equinox is thrilled to be part of Visa’s innovative sensory
branding initiative,” said Rob Hayhow, vice president, Equinox
Payments. “Our Luxe family of devices has been designed to take
full advantage of this technology by putting the customer
experience at the forefront of every transaction.”
Visa’s sensory branding is scheduled to be available as a
software development kit (SDK) for iOS, Android, and Web solutions
on the Visa Developer Platform on January 31st. Developers can
visit https://developer.visa.com/ to learn more about integrating
the features into their solutions.
As a presenting sponsor of NRF 2018’s Innovation Lab, Visa’s
sensory branding will be showcased at NRF 2018: Retail’s Big Show
in New York, where attendees can test the technology through an
immersive, interactive demonstration. To explore how industry
leaders like Visa are forging new frontiers in digital
transactions, Visa CEO Al Kelly will discuss the future of commerce
and payments at the conference alongside Karen Katz, president and
CEO, The Neiman Marcus Group, Inc. and Jon Fortt, co-anchor of
CNBC’s “Squawk Alley” on Tuesday, January 16 from 10:30-11:15 am
ET. Additionally, Matt Smith, vice president of Visa’s Platform
Strategy will be hosting a panel of retailers directly after the
keynote on the Innovation Lab Stage with Chris Plunkett (CMT Group)
at 11:30 a.m. ET.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of connected commerce on any
device, and a driving force behind the dream of a cashless future
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit usa.visa.com/aboutvisa,
visacorporate.tumblr.com and @VisaNews.
1 Nilson Report #1114, July 20172 IPG Lab 2017
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Media ContactsVisa Inc.Kryssa Guntrum,
415-805-4488kguntrum@visa.com
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