NEW YORK, July 15, 2015 /PRNewswire/ -- Ogilvy Public
Relations launches The Boutique @ Ogilvy, a specialty division that
provides communications strategy for retail, fashion and e-commerce
clients, while helping brands forge strategic collaborations in the
fashion space.
The announcement comes as The Boutique @ Ogilvy
has been named PR agency of record for Bruno Magli, the
Italian luxury brand known for its quality and craftsmanship,
handcrafted in Bologna, Italy
since 1936. The specialty division will help Bruno Magli
expand its product collection in the U.S. and introduce its 2016
women's collection later this year.
"I'm excited to be working with Ogilvy on the Bruno Magli
business, as we re-energize this Italian classic," said Mia
Rothstein, SVP Brand Management, Marquee Brands. "We're both
companies with a strong heritage and similar philosophies on
building lasting brands."
The Boutique @ Ogilvy is based in New
York and brings best-in-class public relations, marketing
and digital advocacy to build brand affinity, create memorable
content and ultimately drive action with shoppers. Core areas of
expertise include luxury, accessories, apparel and homewares.
The division, operating across Ogilvy Public Relations' North
American network, will focus on two primary offerings: campaign
development and fashion collaborations. This includes integrated
communications programs, product launches and brand
positioning, immersive brand experiences, influencer and blogger
programs, designer collaborations, new product development and
creative content partnerships.
The Boutique @ Ogilvy is led by Brooke
Blashill, Senior Vice President, who brings
her extensive fashion experience and expertise in
forging strategic partnerships with designers, style
influencers and content creators. With a masters in Global
Fashion Management from the Fashion Institute
of Technology and work spearheading award-winning
campaigns with brands such as PUMA, Ford and Intel, she
merges fashion with the converging worlds of lifestyle,
technology and sustainability sectors.
About Ogilvy
Ogilvy Public Relations (Ogilvy) is a
global, multi-disciplinary communications leader operating in more
than 85 offices across six continents. In 2015, for the fourth
consecutive year, Ogilvy was named Cannes Lions Network of the Year
and Most Effective Agency Network by the Effie Global Effectiveness
Index. Ogilvy was also named Best Digital Consultancy in the World,
Most Creative Agency and Best South-East Agency by the Holmes
Report. Ogilvy PR integrates deeply with all Ogilvy & Mather
disciplines (advertising, direct marketing, activation,
promotional, digital and entertainment) through the proprietary
Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and
communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the
largest marketing communications companies in the world. For more
information, visit our website at www.ogilvypr.com or follow us on
Twitter at @ogilvypr.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/ogilvy-public-relations-announces-dedicated-retail-offering--the-boutique--ogilvy-300114083.html
SOURCE Ogilvy Public Relations Worldwide