Consumer Direct of America Selects Allen & Caron for Corporate Communications, Investor & Media Relations LAS VEGAS, March 8 /PRNewswire/ -- Consumer Direct of America (BULLETIN BOARD: CSUA) , a leading consolidator of the growing mortgage brokerage business, today announced that it has retained the services of Allen & Caron Inc, an investor and media relations firm with offices in New York City, Irvine (CA) and London, as its corporate communications, investor and media relations agency. Working with Allen & Caron, the Company intends to commence a new investor and media relations program in the first quarter of 2004, targeting an expansion of its institutional shareholder base, increased shareholder communications and established presence inthe business and financial media. Michael A. Barron, Chairman, President and CEO of Consumer Direct of America, said, "We have selected Allen & Caron to help us communicate to the investment community our aggressive acquisition plans and compelling growth prospects. I have a long standing relationship with Allen & Caron having worked with them in the past while at other firms and am confident in their abilities. Allen & Caron has extensive relationships with a large and diverse audience of fund managers, institutional investors and media outlets and has a broad knowledge of the financial markets." Allen & Caron CEO Joe Allen commented, "Consumer Direct has made significant operational and financial progress over the last year as it has investedin its infrastructure and expanded through acquisitions. On its way to establishing a strong presence in mortgage brokerage and ancillary services, Consumer Direct, we think, has been broadly overlooked despite its attractive prospects." About Allen & Caron Inc Allen & Caron is a full-service corporate, investor and marketing communications agency serving the needs of public companies. The Allen & Caron national client base includes emerging growth companies in a range of industry segments. The company maintains offices in Irvine, California, New York City and London, England. For more information, please visit: http://www.allencaron.com/ . About Consumer Direct of America Consumer Direct of America (OTC:CSUA) (BULLETIN BOARD: CSUA) is a leading consolidator of the growing mortgage brokerage business. The company currently employs over 300 people, 150 of which are residential mortgage real estate brokerage professionals who have closed loan volume of over $815 million and $50 million inreal estate sales for the year ended December 31, 2003. Consumer Direct operates a total of 54,000 sq. ft. of telesales and branch office space. Emerging as a national leader in mortgage banking/ brokerage and ancillary services, the company plans tohave 10 regional hubs across the United States by the end of 2004. The company's core competence in direct-to-consumer marketing technologies and methods results in efficiency rates that are up to 150 percent higher than industry averages. Consumer Direct also leverages its direct marketing expertise to provide third-party direct marketing services to clients. For more information, please visit the company's website at http://www.cdofamerica.com/ . Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs, and estimates as to projected market size are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent of obligation to update these forward-looking statements. For further information please contact: Jill Bertotti (investors), , or Len Hall (media), , both of Allen & Caron Inc, +1-949-474-4300 DATASOURCE: Allen & Caron Inc CONTACT: Jill Bertotti (investors), , or Len Hall (media), , both of Allen & Caron Inc, +1-949-474-4300 Web site: http://www.cdofamerica.com/ Web site: http://www.allencaron.com/

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