ROUGEMONT, QC, Sept. 9, 2020 /CNW Telbec/ - Lassonde is
pleased to announce that bendable paper straws will replace plastic
straws in all 200-ml single-serve boxes of Kiju and Simple Drop
Natural Spring Water products. This initiative marks a
first-to-market in Canada and
provides consumers with 100% recyclable packaging. Kiju and Simple
Drop products are managed by its Nothing but Nature division. These
products are now available at major Canadian grocery retailers,
just in time for back-to-school.
"Adding paper straws to two of our brands is an important step
for Lassonde to make our packaging even more eco-friendly," says
Jean Gattuso, President and COO of
Lassonde Industries Inc. "The market testing we did in
fall 2019 on adding paper straws to our 200-ml containers
showed consumer interest for innovative packaging. We're pleased to
offer consumers 100% recyclable packaging made largely from
renewable material."
The paper straws are made from FSC-certified paper, and both the
straws and multi-layer boxes meet the highest standards of
quality.
"We decided to add paper straws to two brands that are popular
with consumers who are particularly concerned about the
environmental impact of their purchases. Kiju is the most popular
brand of organic juice in Canada,
while Simple Drop natural spring water offers an alternative to
plastic water bottles., During this pandemic, it's important to
provide alternative option since it has become more difficult to
access water fountains in schools, offices and public spaces," adds
Claire Bara, Executive
Vice-president and General Manager, Marketing, Trade and Product
Development for A. Lassonde Inc.
Multilayer cartons now recycled in Quebec
In May
2020, Sustana Fiber's mill in Lévis, Québec, announced a
Canadian first with the development of new processes to recycle
multilayer juice and milk cartons. It can now annually process
3,000 to 4,000 tons of these cartons collected from across the
country. The replacement of plastic straws will increase the
percentage of recyclable fibre and supply the new facility in
Lévis.
"Each recycled multilayer carton provides the raw material
needed to continue producing essential items like toilet paper and
paper napkins." says Isabelle
Faucher, Managing Director of the Carton Council of
Canada. "Stable and thriving
end-markets for post-consumer cartons are important to the success
of national recycling and recovery efforts. Increased carton
recycling helps preserve natural resources, meet important
diversion and recycling goals, create jobs and, in the case of
COVID-19, helps to avoid shortages of the pulp needed to
manufacture essential items.
Sustainable development at Lassonde
This initiative is
in line with the company's sustainable development objectives. By
2025, Lassonde wants to:
- Find alternatives to plastic straws
- Incorporate 20% post-consumer recycled content in its
packaging
- Introduce 100% recyclable packaging for all its products, while
working with governments, the industry and associations to promote
the efficient sorting and collection of recyclable materials.
Other Lassonde environmental initiatives include ongoing efforts
to reduce its packaging weight and the quantity of water used in
its chilling and purification processes.
About Lassonde
Lassonde Industries Inc. is a North
American leader in the development, manufacturing and sale of a
wide range of fruit and vegetable juices and drinks marketed under
recognized brands such as Apple & Eve, Everfresh, Fairlee,
Fruité, Graves, Oasis, Old Orchard and Rougemont. Lassonde is the second-largest
producer of store brand ready-to-drink fruit juices and drinks in
the United States and a major
producer of cranberry juices, drinks and sauces.
Lassonde also develops, manufactures and markets specialty food
products under recognized trademarks such as Antico and Canton. The
Company imports and markets selected wines from various countries
of origin and manufactures apple ciders and cider-based
beverages.
The Company produces superior quality products through the
efforts of some 2,200 employees working in 15 production
facilities across Canada and
the United States.
https://www.lassonde.com/en/.
The Kiju organic brand, managed by A. Lassonde's Nothing but
Nature division
Kiju organic juice comes in a wide variety
of flavours, and the 200-ml boxes come with the new bendable paper
straw. Kiju is also available in 1-litre containers. Lassonde
acquired Nothing but Nature in 2019.
www.kijuorganic.ca
Simple Drop natural spring water
This natural spring
water, sourced from the Saint-Ferdinand region in Central Quebec, is available in a 200-ml box
(with the new bendable paper straw) and a 1-litre container. This
eco-friendly alternative to plastic water bottles is the perfect
lunch or snack companion at school, in the office or on the go,
especially where fresh water is no longer readily available.
SOURCE Lassonde Industries Inc.