CALGARY, AB, Nov. 10, 2021 /CNW/ - Decibel Cannabis Company
Inc. (the "Company" or "Decibel") (TSXV: DB) (OTCQB: DBCCF), a
premium cannabis producer, is pleased to announce the first
shipment of its newest product line, infused pre-rolls, under its
General Admission brand. In the past three months, the General
Admission brand has become the second largest vape brand in
Canada by retail
sales1. These products will be available for licensed
retailers in Alberta first, with
shipments to BC and Saskatchewan
in November and Ontario in
January.
Decibel plans to launch three additional series & types of
infused pre-rolls over the next three months under both the General
Admission and Qwest brands in the largest markets in Canada.
"We are incredibly excited to launch the first series of our
infused pre-rolls under the General Admission brand" said
Warren Matzelle, Decibel Sr. Vice
President of Innovation & Retail. "This brand extension of the
2nd ranked vape brand in Canada, brings together the potency and
flavours consumers love in our General Admission vapes in a
convenient and innovative pre-roll format."
Terpene Infused, Kief Coated Pre-Rolls
The first line of Decibel's infused pre-rolls is the General
Admission terpene infused, kief coated pre-rolls in 1x1g and 3x0.5g
size formats. The terpene infused pre-roll line comes in 3
flavours, mirroring the most popular General Admission vapes:
- General Admission Tropic GSC in two SKUs 1x1g &
3x0.5g
- General Admission Berry G33 in two SKUs 1x1g and
3x0.5g
- General Admission Strawnana in one SKU 3x0.5g
Infused Pre-Roll Category
The infused pre-roll category has shown significant growth in
established cannabis markets in the US and Decibel anticipates the
category to accelerate the growth of the concentrate and pre-roll
categories in Canada.
- Infused pre-roll category has grown to 44% of all pre-roll
sales in California2
- Pre-rolls in Canada have grown
to 24% of the overall Canadian cannabis market1
Link to Decibel's Investor Presentation
1
|
HiFyre Retail
Analytics, Licensed Producer Sales, Category Sales over Time in
Canada; August 1 – October 31, 2021
|
2
|
Headset, Category
Details, Pre-Roll, Category Sales over Time in California; November
1, 2020 – October 31, 2021
|
About Decibel
Decibel is uncompromising in the process and craftsmanship
needed to deliver the highest quality cannabis products and retail
experiences. Decibel has three operating production houses along
with its wholly owned retail business, Prairie Records. The Qwest
Estate in Creston, BC is a
licensed and operating 26,000 square foot cultivation space which
produces the widely championed, rare cultivar-focused brands Qwest
and Qwest Reserve, which are sold in six provinces across
Canada. Thunderchild Cultivation,
is a licensed and operating 80,000 square foot indoor cultivation
facility in Battleford, SK. The
Plant, Decibel's extraction facility, in Calgary, AB has 15,000 square feet of Health
Canada licensed extraction and product development space. This
production house will fuel the growth of our brands Qwest, Qwest
Reserve, Blendcraft, and General Admission, into new and innovative
product formats like concentrates, vapes, edibles and beyond.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Cautionary Statements
Forward Looking Information
This news release contains "forward-looking information" and
"forward-looking statements" (collectively, "forward-looking
statements") within the meaning of the applicable Canadian
securities legislation. All statements, other than statements of
historical fact, are forward-looking statements and are based on
expectations, estimates and projections as at the date of this news
release. Any statement that involves discussions with respect to
predictions, expectations, beliefs, plans, projections, objectives,
assumptions, future events or performance (often but not always
using phrases such as "expects", or "does not expect", "is
expected", "anticipates" or "does not anticipate", "plans",
"budget", "scheduled", "forecasts", "estimates", "believes" or
"intends" or variations of such words and phrases or stating that
certain actions, events or results "may" or "could", "would",
"might" or "will" be taken to occur or be achieved) are not
statements of historical fact and may be forward-looking
statements.
In this news release, forward-looking statements relate to,
among other things, the Company's business plans and strategies,
anticipated product launches, including the timing, location and
availability of the same and the Company's ability to grow Qwest,
Qwest Reserve and Blendcraft brands into new and innovative product
formats, variations and its other business plans and expectations.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable, are
subject to known and unknown risks, uncertainties, and other
factors which may cause the actual results and future events to
differ materially from those expressed or implied by such
forward-looking statements. Such factors include, but are not
limited to: risks relating to delays, regulatory changes and
impacts, capital requirements, construction impacts, displacement
requirements and unforeseen requirements resulting from the
COVID-19 pandemic, the ability to obtain and maintain licences to
retail cannabis products; review of the Company's production
facilities by Health Canada and maintenance of licences (including
any amendments thereto) from Health Canada in respect thereof;
future legislative and regulatory developments involving cannabis;
inability to access sufficient capital from internal and external
sources, and/or inability to access sufficient capital on
favourable terms; the labour market generally and the ability to
access, hire and retain employees; general business, economic,
competitive, political and social uncertainties; the satisfaction
of conditions precedent under the Company's credit facilities;
timing and completion of construction and expansion of the
Company's production facilities and retail locations; and the delay
or failure to receive board, regulatory or other approvals,
including any approvals of the TSX Venture Exchange, as applicable.
There can be no assurance that such statements will prove to be
accurate, as actual results and future events could differ
materially from those anticipated in such statements. Accordingly,
readers should not place undue reliance on the forward-looking
statements and information contained in this news release.
These forward-looking statements are made as of the date of
this press release and, except as required by law, the Company
assumes no obligation to update the forward-looking statements or
beliefs, opinions, projections, or other factors, should they
change.
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SOURCE Decibel Cannabis Company Inc.