QYOU Media's Leading India Influencer
Marketing Company, Chtrbox, Acqui-Hires Blanc Space To Accelerate
the New Vertical
MUMBAI,
India and TORONTO,
Aug. 16,
2022 /CNW/ - QYOU Media Inc. (TSXV: QYOU) (OTCQB:
QYOUF) has announced that its subsidiary Chtrbox, one
of India's leading creator-powered
companies connecting brands and social media influencers, is
launching a new division, ChtrSocial. ChtrSocial's new
solutions are focused on helping modern brands multiply their
social audiences with a creator mindset including micro-videos and
personalized brand storytelling. ChtrSocial will offer cost
effective and scalable solutions to community building for brands -
essentially powering brands to become digital creators
themselves.
Social media usage in India
continues to rapidly grow with Statistica projecting growth from
the current 755 million users expanding to 1.17 billion by 2027.
Only China will match this number
of users and the growth in India
is occurring at a much more rapid pace. Brands around the
world, including in India, have
turned to social media platforms as a primary outlet to promote
their products, particularly to young audiences. Chtrbox and the
newly launched ChtrSocial both target this market and enjoy a list
of clients including major brands P&G, HP and Pinterest.
Leading the new vertical is Darshil Shah, who founded his social
media and branding company Blanc Space (formerly called BlazOnion)
six years ago. As an early entrant into the field of social media
solutions, they initially focused on food & beverage
businesses, and in the past two years have grown to cater to
businesses across fast-growing technology, fin-tech, health &
fitness sectors in India. The
synergies found by adding access to the world class brand
relationships at Chtrbox is expected to propel the business ahead
quickly as brands in India
continue to increase their growth investments in
marketing.
Pranay Swarup, CEO and Founder of
Chtrbox commented, "Creators have changed the way audiences are
built on social media. Many brands in India are still going online with a
traditional mindset where they're looking to force-fit or sell
things to customers online without a well developed brand
community. With ChtrSocial, and our micro creator content
solutions, we are excited to help brands take a new-age approach to
audience building on social media. I have worked with Darshil and
his team as a partner over the past two years, and I'm confident
that the team will fit fantastically well within Chtrbox &
QYOU."
Added QYOU Media CEO and Co-Founder Curt
Marvis, "The addition of ChtrSocial to the Chtrbox arsenal
of capabilities to offer the market is significant. Building on the
growth of BharatBox targeting rural India, and Chtrbox-Represent giving us direct
relationships with creator talent, this is another big step in
growing the strength and depth of our creator led media business in
India. We believe this will
resonate strongly with current and future Chtrbox clients."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q, we curate, produce and distribute
premium content across television networks, VOD and OTT platforms,
mobile phones, smart TV's and app based platforms. We now have 5
emerging content destinations engaging over 125 million Indian
households weekly – The Q (mass entertainment), Q Marathi
(regional content), Q Kahaniyan (animated content), Q Comedistaan
(comedy focused) and our latest Q-GameX (live gaming). Our
influencer marketing company, Chtrbox, has been a pioneer in
India's creator economy,
leveraging data to connect brands to the right social media
influencers. In the United States,
we power major film studios, game publishers and brands to create
content and market via creators and influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and Sony,
QYOU Media's millennial and Gen Z-focused content reaches more than
one billion consumers around the world every month.
Experience our work at www.qyoumedia.com, www.theq.tv and
www.chtrbox.com.
Join our shareholder chat group on Telegram:
http://t.me/QYOUMedia
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Exchange) accepts responsibility for the adequacy or accuracy of
this release.
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SOURCE QYOU Media Inc.