QYOU USA
Elevates Three Key Executives & Launches New Business
Intelligence Department to Help Support Expanding Client
Base
Chtrbox Wins Both Individual and Divisional
Accolades at The AgencyCon Awards in India
LOS
ANGELES, MUMBAI, India and
TORONTO, Feb. 27,
2024 /CNW/ - QYOU Media Inc., (TSXV: QYOU)
(OTCQB: QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators, has announced several new
executive promotions and industry awards that reflect the strong
growth being delivered thus far in 2024 by both the US and Chtrbox
(India based) Influencer Marketing
operating units. On a combined basis the two divisions are
delivering the strongest growth in company history in this segment
of the QYOU business and it is a reflection of both their
successful campaigns as well as the extraordinary importance of
influencer marketing in creating awareness and engagement at scale
for global brands. The two units' strong and growing line-up
of new and returning clients includes Paramount, Warner
Brothers, Hulu, Amazon, HP, Spotify, Hasbro, Ubisoft, Activision,
Capcom and many more.
QYOU Media USA, a full service
media, marketing and entertainment company, has elevated three
executives with strategic promotions across key areas of the
business as the company drives further momentum in 2024.
Additionally, QYOU has launched a new Business Intelligence unit,
designed to bring the agency's clients the most innovative and
effective social campaigns and data-driven measurement across the
entertainment, gaming, automotive and retail spaces, among
others.
Lexi St. John has been promoted
to EVP of QYOU USA and remains as
General Manager of QYOU Studios, which handles the creative
production and execution of all of the company's creator campaigns.
In her elevated role, St. John's responsibilities will expand to
functions across all departments. Morgan Barclay, is
promoted to SVP of Strategy, continuing to be a driving creative
force behind some of the company's most innovative and culturally
relevant campaigns. Morgan will expand his team to meet
client demand for worldwide campaigns as he continues to
collaborate cross-functionally with sales and production in
securing new business. Chris
Smith, promoted to Vice President, QYOU Studios, will
manage all departments within the execution team, including
production, talent, editorial, and creative strategy. Based in the
UK, Chris' expertise will continue to play a critical role in the
execution of campaigns and productions as QYOU continues to expand
globally.
Additionally, QYOU Media USA
included promotions of the following key team members:
- Kerri Ramgren: Promoted to
Senior Director, Operations
- Tim Isenberger: Promoted to Senior Director, Account
Management & Planning
- Eric Frick: Promoted to Senior Manager, Business
Intelligence
"Lexi, Morgan and Chris have proven their acumen and ability,
continuously delivering world class, award-winning work for our
clients," stated QYOU President, Glenn
Ginsburg. "They share a commitment to QYOU's goals, driving
innovation, developing capabilities and shaping the business for
future growth."
In India, the strong and
continued growth of Chtrbox was recently recognized at the
AgencyCon Awards, hosted by Social Samosa. This prestigious
industry event celebrates excellence in the advertising and
marketing landscape, particularly social media in India.
Held on the evening of February 21,
2024 in Mumbai, AgencyCon and Social Samosa
acknowledged the Chtrbox achievements, with two notable awards:
- Chtrbox Vice President, Mrunali Dedhia, won the title of
Influencer Marketing Professional of the Year, recognizing her
significant impact and innovation in the field of influencer
marketing.
- ChtrRepresent, the talent management group at the Chtrbox
business unit, received the Talent Management Agency of the Year
(Silver), highlighting their exceptional performance and
dedication in talent management within the industry.
The influencer marketing and creator economny continues to
experience unprecedented growth. Goldman Sachs has recently
published a report predicting that it will generate nearly half a
trillion dollars in overall spending by 2027.
(https://www.goldmansachs.com/intelligence/pages/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027.html).
Sprout Social recently published a report estimating that the
Influencer Marketing industry is set to generate $21.2 billion worldwide in 2023 up from just
$1.7 billion in 2016.
Curt Marvis, CEO and Co-Founder
of QYOU Media, commented, "Creators and Influencers remain at the
heart of our business and we have a stellar team of top executives
and managers who understand how to service brands with amazing
campaigns over and over. The awards…returning partners…new
partners…it all reflects that high level of the work that is being
done by our teams. We all know the importance of these social
platforms and we help guide top talent to deliver brands relevant
and authentic content to their fans and followers. We feel very
well positioned to continue to see great growth and success in
2024."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q and on connected TV, via channels Q
Kahaniyan, Q GameX, Q Comedistaan, Sadhguru TV and Bollywood
Hungama we curate, produce and distribute premium content
across television networks, VOD and OTT platforms, mobile phones,
smart TV's and app-based platforms. In addition, QYOU has numerous
additional content destinations, apps and gaming platforms engaging
over 125 million Indian households weekly. Our influencer marketing
company, Chtrbox, has been a pioneer in India's creator economy, leveraging data to
connect brands to the right social media influencers.
QGamesMela is a recently launched casual gaming business
leveraging access to the large audience enjoyed by Q India
products. In the United States, we
power major film studios, game publishers and brands social media
marketing efforts on TikTok, Instagram and YouTube via custom
content creation, media and creators/influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and Sony,
QYOU Media's millennial and Gen Z-focused content reaches more than
one billion consumers around the world every month. Experience our
work at www.qyoumedia.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE QYOU Media Inc.
