Fortitude Group, Inc. Announces Database Distribution Partnership
May 21 2014 - 9:03AM
Marketwired
Fortitude Group, Inc. Announces Database Distribution Partnership
ERIE, PA--(Marketwired - May 21, 2014) - Fortitude Group,
Inc. (PINKSHEETS: FRTD) announced today that they have executed a
database distribution partnership with a New York-based global
event media company.
The product will be launched at a major media event that will be
hosted by the media company and include a VIP celebrity party to
spotlight the partnership. The name of the media company is
being withheld to the public until the private partnership launch
party on July 26, 2014. The public launch will be July 28,
2014.
Under the terms of the agreement, Fortitude shall market the
media company's product applications to Fortitudes recently
acquired database. The purpose will be to target market the media
company's new media app in a Direct-to-Consumer distribution
forum. The media app has completed its final BATA test and is
ready to launch to the public. The app will allow users the
ability to build custom content channels which will include digital
print, TV and Featured Films in one application. The media company
specializes in up and coming content that is not currently being
distributed via traditional methods.
Thomas J. Parilla, CEO of Fortitude, stated, "This partnership
is the first of many that will monetize our recently acquired
database. For each app that is downloaded, we will receive an
initial payment of $5.00 and a residual monthly payment of $1.72
for active accounts. Our test campaigns have returned an
average of 8%, which is far better than industry results of
2%. Our tests were conducted with 100,000 database opt-in
users and we achieved 8% or 8,000 newly acquired app users by
sending to the same 100,000 users 2(x) daily for 3 consecutive
days. Our goal is to achieve no less than 500,000 downloads
before the end of 2014."
About
Fortitude Group, Inc. is a diversified company with investments
in multiple sectors of the economy targeting joint ventures, wholly
owned subsidiaries and/or majority/minority positions that cross
various market segments with the goal of creating a quality company
that builds intrinsic value for its shareholders.
Forward Looking
Statements
This press release contains forward-looking statements. Such
forward-looking statements are subject to a number of risks,
assumptions and uncertainties that could cause the Company's actual
results to differ materially from those projected in such
statements. Forward-looking statements speak only as of the date
made and are not guarantees of future performance. We undertake no
obligation to publicly revise any forward-looking statements.
Contact Fortitude Group, Inc. Investor Relations Phone:
888-447-5501 Email: Email Contact
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