LAS VEGAS, Dec. 10, 2014 /PRNewswire/ -- Pure Hospitality
Solutions, Inc., (OTC: PNOW) announced today that management is
making significant plans for the continued growth of the Company's
financial future.
"It must be made clear, PURE is first and foremost, an online
hospitality technology Company," stated Melvin Pereira, President and CEO of Pure
Hospitality Solutions, Inc. "This means that the real estate we
will continue to purchase at a reserved, but continual pace, is
actually to serve first as an anchor – firming up our true asset
value and offering a reliable source of revenue. However, the
ultimate valuation for PURE, will come from our online technologies
for the hospitality industry."
As with most online technologies, the effective reasoning behind
incredibly high valuations, in many cases, is lacking true merit.
Fortunately for PURE, this gives the Company plenty of opportunity
to rapidly accelerate its financial growth potential.
Particularly being, that in the Company's case, Mr. Pereira
essentially guaranteed PURE's clientele (for its online hospitality
booking system), when he began strategically purchasing vacation
properties within a fast growing tourist destination. A region
where "there is not yet a saturation of GDS or IDS properties,"
explained Mr. Pereira. "Nor are there many, standalone online
booking engines that can be integrated throughout the Central America-Caribbean region. I strongly believe that this
Company, and its shareholders, are finally in the right place at
the right time."
"There is a lot to discuss with the FROL. However, there is
still much to do while we are building this Company prior to the
launch of the re-tooled version of our hospitality booking
engine."
Management indicates that the Company's agenda reflects:
- Begin branding properties with the new "by PURE" brand
- Complete the reduction of debt
- Conduct first shareholder conference call
- Move to complete audit
- Up-list to a higher exchange
- Initiate the second phase of the restructuring – the "Give
Back"
- Host first shareholder live conference event in Costa Rica, and,
- Launch the new and improved version of the FROL."
Mr. Pereira concluded, "The initial phase of this restructuring
was indeed arduous and is still seeming to cause a lull in our
market. But real assets, real revenues, real technologies and real
opportunities gives this Pure Company real enterprise value. We
have no idea what the market will ultimately do. But it will soon
figure out how real our value is and decide to catch up. That is
when I'm sure that the second phase of our restricting will return
healthy values and potential to our loyal shareholders."
About Pure Hospitality Solutions, Inc.
(www.purenow.solutions) (PINKSHEETS: PNOW) provides proprietary
technology, marketing solutions and branding services to hotel
operators and condominium owners. The Company's vision is to build
competitive operations in the areas of (i) online marketing and
hotel internet booking engine services, (ii) hotel branding and,
(iii) own, operate and in some instances develop, boutique hotels
under the new, "by PURE"brand.
Recently, Pure has also focused a large part of daily operations on
the development and acquisition of condominium apartments and hotel
properties, in rapidly up and coming tourist destinations. Through
the acquisition of international vacation properties, condominiums,
hotels, land development projects, etc., PURE is able to deliver
increased long-term values to the Company's balance sheet. This
value translates through hard assets, which in most cases generate
immediate, short- and long-term revenues from both rental income
and property sales.
(For more, visit:
http://www.otcmarkets.com/stock/PNOW/quote)
Related Links:
Pure Hospitality Solutions, Inc. Pinterest (BE):
http://www.pinterest.com/purehss/
Pure Hospitality Solutions, Inc. Bahia-Encantada:
http://www.purenow.solutions/Videos/PURE.mp4
Pure Hospitality Solutions, Inc. Facebook:
https://www.facebook.com/PUREnow
Pure Hospitality Solutions, Inc.Twitter:
https://twitter.com/purehss
Pure Hospitality Solutions, Inc.Google +:
https://plus.google.com/+PurenowSolutionsplus/
Safe Harbor Statements in this news release that are not
historical facts, including statements about plans and expectations
regarding products and opportunities, demand and acceptance of new
or existing products, capital resources and future financial
results are forward-looking. Forward-looking statements involve
risks and uncertainties which may cause the Company's actual
results in future periods to differ materially from those
expressed. These uncertainties and risks include changing consumer
preferences, lack of success of new products, loss of the Company's
customers, competition and other factors discussed from time to
time in the Company's filings with the Securities and Exchange
Commission.
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SOURCE Pure Hospitality Solutions, Inc.