Strategic Management & Opportunity Corp. to Attend Association of Directory Publishers Conference
September 01 2010 - 8:41AM
Strategic Management & Opportunity Corporation (Pink
Sheets:SMPP) has confirmed its attendance at the Association of
Directory Publishers (ADP) at Denver, Colorado's Brown Palace Hotel
& Spa, October 6-8, 2010.
The Association of Directory Publishers (http://www.adp.org/) is
the International Trade Association, founded in 1898, to promote
the establishment and maintenance of the highest standard of
quality and service in the directory publishing universe. It
provides to its members industry-relevant communications,
content-rich meetings and conventions, research, legal and
legislative support as well as various other programs and
services.
Strategic MPP's Vice President of Sales & Marketing, JoAnna
Weeks, will be attending the conference as part of the company's
VSP product suite pre-launch agenda in networking with the
industry's key players and prospective customers.
She comments, "We believe this will establish a strong foothold
for Strategic and our product suite as it will facilitate
opportunities for industry discussions and constructive feedback
from our peers; more so, we are confident that the conference will
result in a number of strategic relationships and potential deals
for our VSP platform and its powerful SBM (small business
marketing) interface."
ADP membership today includes more than 140 directory
publishers, and some 90 other associates who supply goods and
services to those publishers. ADP members are recognized by
consumers and advertisers alike for their innovative products,
emphasis on customer service and competitive pricing. Their
presence and expanding prominence in the marketplace guarantees
both consumers and advertisers access to user-friendly, value-added
products that are shaping the medium.
As well, ADP members publish over 2,200 titles annually,
printing and distributing some 205,000,000 copies each year, and
support thousands of employees and hundreds of suppliers across the
country and around the world.
The company's executives are diligently preparing for ADP 2010
Mid-Year Conference with the materialization of a full-featured VSP
demo along with cutting-edge collateral material to leave with
publishers looking to take part in the innovative evolution of
local listings, "which takes us beyond the simple contact
information found under business headings with interactive
advertising, professionally produced spots, coupons, groupons,
exclusive offers, social media tie-ins and more, such as our
internal development for mobile components for VSP," adds
Weeks.
The Kelsey Group forecasts U.S. mobile search advertising
revenues to grow from $39 million in 2008 to $2.3 billion by 2013,
a compound annual growth rate of 125.6 percent.
"We anticipate a tenfold increase in the number of mobile
Internet search users during the forecast period -- from 5.2
million in 2008 to 56.2 million in 2013," said Neal Polachek, chief
executive officer, BIA's The Kelsey Group. "The attendant increase
in searches per user and the percentage of search results that are
served with ads will drive the growth in mobile search ad
revenues."
JoAnna Weeks concludes, "For anyone that may have been missing
the forest for the trees, now is the time to sit up and pay close
attention. This is pre-launch, with only a few precious steps
to official deployment of the VSP platform with which we are
prepared to hit the ground running, with contracts, beyond LOIs, to
effect shortly thereafter."
Strategic shareholder? 'Follow', 'Like' and
'Link' us!
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Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
CONTACT: Strategic Management & Opportunity Corporation
Investor Relations
Gerrard Hollister
(310) 909-7988
SMPP@GerrardHollister.com
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