SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has released an interim report detailing recent strategic accomplishments and progress to capitalize on the extensive and fast-growing global youth through creation of a powerful portfolio of cutting-edge fashion and apparel industry brands. Sub-Urban's strategy capitalizes on the increasing global demand for urban and skate culture fashion, which continues to grow sharply as a result of worldwide adoption of American youth culture and fast-moving exchange of ideas via the Internet and other media. The Company's three-part, highly-focused strategy includes aggressive expansion of its brand portfolio, a focus on non-traditional marketing initiatives, and strategic targeting of influential retailers. Mr. Shortal stated, "These past months have seen Sub-Urban make substantial and important progress to develop as a leader in the urban youth fashion industry. We have accomplished a number of key goals in our overall strategy to secure long-term relationships that will have a positive impact on our multi-brand approach to the generation of high-growth revenues." The Company's recent achievements include the following milestones: -0- *T Multi-Brand Strategies -- Launch of Sub-Urban's latest clothing line, Mash Culture Lab(TM), in response to increased demand from highly interested national retailers (July) -- Debut of Whiteboy(R) for Juniors line at the Pool Tradeshow in New York City (July) -- Increased awareness for the Whiteboy(R) collection via media, product orders from leading trendsetting fashion retailers and celebrity exposure -- Further development of new brands slated to launch in 2007 including: -- Pretty Young Thing(TM) (PYT) for young women, -- Black Jesus(R) Major Retail Orders and Partnerships -- A milestone product order from prominent Los Angeles area fashion retailer Fred Segal to carry the Company's flagship Whiteboy(R) clothing line (June) -- Partnership with musical icon EMI/Capital Records to cross-promote the Whiteboy brand by distributing singles from recording artists Chingy (urban) and Headly (rock) on all Mash Culture Lab(TM) electronic hang tags (July) -- Executed a New York launch for Mash Culture(TM) Lab with East Coast-based urban fashion retailer Dr. Jay's (July) -- Secured a national launch for Mash Culture Lab(TM) brand from five flagship Virgin Megastores, including the Times Square location in New York, the largest entertainment store in the world (July) Marketing Initiatives -- Developed strategic partnerships with "Guerilla Marketer of the Year," Caroline Rothwell in Los Angeles (June) to coordinate all PR efforts -- Partnered with New York's Hot 97FM to promote the Whiteboy(R) brand at the Summer Jam festival in the country's biggest media market (June) -- Hired AGW marketing, based in New York, NY, to target the world's most influential fashion market by connecting with New York City's cultural luminaries (July) -- Mash Culture Lab(TM) brand sponsored the first annual "Get Cocky" Awards in New York City, which garnered mass media acclaim (July) -- Announced the release of our new celebrity-driven promotional video (July) *T In just over two months, Sub-Urban has successfully positioned itself as one of the most sought-after designer and manufacturer of youth-culture in America. The Company's brands have been widely featured in high-profile fashion magazines, online publications and national news media. Sub-Urban's influence among fashion industry trendsetters has continued to grow steadily since the launch of the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Sub-Urban's rooster logo is also the icon for its WHITEBOY(R) for Juniors and Mash Culture Lab(TM) brands. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, whiteboygirl.com, mashculturelab.com, and getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.