Brave Bison Group PLC Acquisition of Best Response Media (6148J)
April 28 2022 - 1:02AM
UK Regulatory
TIDMBBSN
RNS Number : 6148J
Brave Bison Group PLC
28 April 2022
28 April 2022
Brave Bison Group plc
("Brave Bison" or the "Company")
Acquisition of Best Response Media
Brave Bison, the social and digital media company, is pleased to
announce the acquisition of Best Response Media Limited ("Best
Response Media" or "BRM"), a leading digital commerce company.
Best Response Media is a specialist ecommerce and mobile
development company focused exclusively on the Adobe Commerce
platform. BRM was acquired for a total purchase price of
approximately GBP1.0m and an enterprise value of GBP0.35m. The
acquisition was funded using Brave Bison's cash resources and is
expected to be earnings enhancing in the current financial
year.
In the year ended 31 July 2021, Best Response Media generated
revenues of GBP1.31m and a profit before tax of GBP0.31m. Unaudited
net assets as at 31 July 2021 were GBP1.1m.
Best Response Media was founded in 2009 and works with a number
of Tier 1 customers, including NatWest and Wasoko, the leading
African ecommerce marketplace. The business is headquartered in
London and utilises a global resourcing model with engineers and
product managers located across Europe and North Africa.
BRM will be fully integrated into Brave Bison's existing
operations and will increase the Company's ecommerce capabilities
to include all leading technology platforms, namely SAP,
Salesforce, BigCommerce and now, Adobe Commerce.
Oliver Green, Executive Chairman, commented:
"We are delighted to announce this strategic,
earnings-accretive, bolt-on acquisition. Adobe Commerce is one of
the most popular ecommerce platforms in the world and this addition
makes Brave Bison's commerce offering one of the broadest in the
market. We look forward to working with the Best Response Media
team."
For further information please contact:
Brave Bison Group plc
Oliver Green, Executive Chairman via Cenkos
Theo Green, Chief Growth Officer
Philippa Norridge, Chief Financial Officer
Cenkos Securities plc Tel: +44 (0)20 7397 8900
Nominated Adviser & Broker
Nicholas Wells
Ben Jeynes
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END
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