TIDMDIGI 
 
RNS Number : 7514P 
Digital Marketing Group PLC 
22 July 2010 
 

Form TR-1 with annex. FSA Version 2.1 updated April 2007 
 
+-----------------------------------+ 
| For filings with the FSA include  | 
| the annex                         | 
| For filings with issuer exclude   | 
| the annex                         | 
+-----------------------------------+ 
 
+-------------------------------------------------------------------+ 
| TR-1: Notifications of Major Interests in Shares                  | 
+-------------------------------------------------------------------+ 
 
+----------------------------------+-----+-----------------+-------------+ 
|                                        | Digital Marketing Group PLC   | 
| 1. Identity of the issuer or the       |                               | 
| underlying issuer of existing shares   |                               | 
| to which voting rights are attached:   |                               | 
+----------------------------------------+-------------------------------+ 
|                                                                        | 
| 2. Reason for notification (yes/no)                                    | 
+------------------------------------------------------------------------+ 
|                                                          | Yes -       | 
| An acquisition or disposal of voting rights              | acquisition | 
+----------------------------------------------------------+-------------+ 
|                                                          |             | 
| An acquisition or disposal of financial instruments      |             | 
| which may result in the acquisition of shares already    |             | 
| issued to which voting rights are attached               |             | 
+----------------------------------------------------------+-------------+ 
|                                                          |             | 
| An event changing the breakdown of voting rights         |             | 
+----------------------------------------------------------+-------------+ 
|                                                          |             | 
| Other (please specify):______________                    |             | 
+----------------------------------------------------------+-------------+ 
|                                  | Mr. James Michael Eden and Mrs.     | 
| 3. Full name of person(s)        | Jennifer Eden                       | 
| subject to notification          |                                     | 
| obligation:                      |                                     | 
+----------------------------------+-------------------------------------+ 
|                                  | Mr. James Michael Eden and Mrs.     | 
| 4. Full name of shareholder(s)   | Jennifer Eden                       | 
| (if different from 3):           |                                     | 
+----------------------------------+-------------------------------------+ 
|                                  | 21st July 2010                      | 
| 5. Date of transaction (and date |                                     | 
| on which the threshold is        |                                     | 
| crossed or reached if            |                                     | 
| different):                      |                                     | 
+----------------------------------+-------------------------------------+ 
|                                  | 21st July 2010                      | 
| 6. Date on which issuer          |                                     | 
| notified:                        |                                     | 
+----------------------------------+-------------------------------------+ 
|                                  | 3% and 4%                           | 
| 7. Threshold(s) that is/are      |                                     | 
| crossed or reached:              |                                     | 
+----------------------------------+-------------------------------------+ 
|                                  |     |                 |             | 
+----------------------------------+-----+-----------------+-------------+ 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
+------------+---------+--------+--------+---------+----------+--------+---------------+ 
| 8: Notified Details                                                                  | 
+--------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares                                                  | 
|                                                                                      | 
+--------------------------------------------------------------------------------------+ 
| Class/type | Situation        | Resulting situation after the triggering             | 
| of shares  | previous to      | transaction                                          | 
| If         | the triggering   |                                                      | 
| possible   | transaction      |                                                      | 
| use ISIN   |                  |                                                      | 
| code       |                  |                                                      | 
+            +------------------+------------------------------------------------------+ 
|            | Number  | Number | Number | Number of          | Percentage of          | 
|            | of      | of     | of     | voting rights      | voting rights          | 
|            | shares  | voting | shares |                    |                        | 
|            |         | rights |        |                    |                        | 
+            +         +        +        +--------------------+------------------------+ 
|            |         |        |        |         |          |        |               | 
|            |         |        |        | Direct  | Indirect | Direct | Indirect      | 
+------------+---------+--------+--------+---------+----------+--------+---------------+ 
|                                                                                      | 
| Below 3% before transaction. After transaction number of shares rises to             | 
| 3550000 shares which equals 4.79% of shares outstanding.                             | 
+--------------------------------------------------------------------------------------+ 
|            |         |        |        |         |          |        |               | 
+------------+---------+--------+--------+---------+----------+--------+---------------+ 
 
+------------+------------+-------------+----------------------+------------+ 
| B: Financial Instruments                                                  | 
|                                                                           | 
+---------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                      | 
|                                                                           | 
+---------------------------------------------------------------------------+ 
| Type of    | Expiration | Exercise/   | No. of               | Percentage | 
| financial  | date       | conversion  | voting               | of voting  | 
| instrument |            | period/date | rights               | rights     | 
|            |            |             | that may             |            | 
|            |            |             | be                   |            | 
|            |            |             | acquired             |            | 
|            |            |             | (if the              |            | 
|            |            |             | instrument           |            | 
|            |            |             | exercised/converted) |            | 
+------------+------------+-------------+----------------------+------------+ 
|            |            |             |                      |            | 
|            |            |             |                      |            | 
+------------+------------+-------------+----------------------+------------+ 
 
 
+---------------------------------+---------------------------------+ 
| Total (A+B)                                                       | 
|                                                                   | 
+-------------------------------------------------------------------+ 
| Number of voting rights         | Percentage of voting rights     | 
+---------------------------------+---------------------------------+ 
| 3550000 shares                  | 4.79%                           | 
+---------------------------------+---------------------------------+ 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
+-------------------------------------------------------------------+ 
| 9. Chain of controlled undertakings through which the voting      | 
| rights and /or the financial instruments are effectively held, if | 
| applicable:                                                       | 
+-------------------------------------------------------------------+ 
|                                                                   | 
+-------------------------------------------------------------------+ 
 
+---------------------------------+---------------------------------+ 
| Proxy Voting:                                                     | 
|                                                                   | 
+-------------------------------------------------------------------+ 
| 10. Name of proxy holder:       |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| 11. Number of voting rights     |                                 | 
| proxy holder will cease to      |                                 | 
| hold:                           |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| 12. Date on which proxy holder  |                                 | 
| will cease to hold voting       |                                 | 
| rights:                         |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
 
+---------------------------------+---------------------------------+ 
| 13. Additional information:     |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| 14 Contact name:                | Mr. James Michael Eden          | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| 15. Contact telephone name:     | +44 78 0877 5385 or +44 20 8946 | 
|                                 | 3558                            | 
+---------------------------------+---------------------------------+ 
 
For notes on how to complete form TR-1 please see the FSA website. 
 
 
Note: Annex should only be submitted to the FSA not the issuer 
 
+-------------------------------------------------------------------+ 
| Annex: Notification of major interests in shares                  | 
+-------------------------------------------------------------------+ 
 
 
+---------------------------------+---------------------------------+ 
| A: Identity of the persons or legal entity subject to the         | 
| notification obligation                                           | 
+-------------------------------------------------------------------+ 
| Full name                       | Mr. James Michael Eden and Mrs. | 
| (including legal form of legal  | Jennifer Eden                   | 
| entities)                       |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| Contact address                 | 8E Woodhayes Road, Wimbledon,   | 
| (registered office for legal    | London SW19 4RG                 | 
| entities)                       |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| Phone number & email            | jameseden@talk21.com            | 
|                                 | +44 20 8946 3558                | 
|                                 | +44 78 0877 5385                | 
+---------------------------------+---------------------------------+ 
| Other useful information        |                                 | 
| (at least legal representative  |                                 | 
| for legal persons)              |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
 
+---------------------------------+---------------------------------+ 
| B: Identity of the notifier, if applicable                        | 
+-------------------------------------------------------------------+ 
| Full name                       |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| Contact address                 |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| Phone number & email            |                                 | 
|                                 |                                 | 
+---------------------------------+---------------------------------+ 
| Other useful information        |                                 | 
|                                 |                                 | 
| (e.g. functional relationship   |                                 | 
| with the person or legal entity |                                 | 
| subject to the notification     |                                 | 
| obligation)                     |                                 | 
+---------------------------------+---------------------------------+ 
 
+-------------------------------------------------------------------+ 
| C: Additional information                                         | 
+-------------------------------------------------------------------+ 
|                                                                   | 
+-------------------------------------------------------------------+ 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 HOLUUUKRRSABURR 
 

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