IMImobile Enhances Enterprise Digital Communications Strategy with US Acquisition of SUMOTEXT Corporation
November 01 2017 - 9:01AM
LONDON, 1st November 2017 - IMImobile, a
cloud communications software and solutions provider, has announced
that it has completed the acquisition of SUMOTEXT Corporation
("SUMOTEXT"), an established US based provider of mobile messaging
solutions for government, travel, retail, healthcare, and
non-profit organisations.
As enterprises seek to accelerate the move to
becoming digital businesses and improve customer experience with
increased use of digital and mobile interaction channels, the
secure and cost-effective management and delivery of these services
is becoming increasingly important.
This strategic acquisition provides a platform
for IMImobile to accelerate the growth of its business in the US
market across new industry sectors, with its digital customer
interaction products, building on existing relationships with
mobile operators in the US.
SUMOTEXT's customer and product portfolio is
complementary to existing IMImobile products and solutions and will
enable the combined companies to further leverage IMImobile's cloud
communications product suite in the US market.
IMImobile CEO Jay Patel commented, "The
acquisition of SUMOTEXT strengthens our position in the US digital
communications market. The SUMOTEXT team is experienced in selling
and delivering business critical communication solutions to leading
US brands. This acquisition provides a great platform for growth
for IMImobile into the enterprise market in North America at a time
of digital business growth. We expect to invest in sales and
marketing in the remainder of the year to March 2018 in order to
accelerate growth in future periods."
For SUMOTEXT's customers, the acquisition by IMImobile will see
the SUMOTEXT team continue to enhance and support a platform that
has been independently ranked #1 in the 'Text Message Marketing'
category by TopTenReview.com for 7 straight years. In addition,
SUMOTEXT's founder and CEO, Tim Miller, will become President of
IMImobile North America, Inc. and will join the Group as a member
of the senior management team.
Miller commented, "As traditional mass messaging
channels continue to lose ground to targeted interactive IP
messaging channels, large enterprises, financial institutions and
wireless carriers require interactive messaging solutions that can
provide a consolidated customer view and unified execution of
customer interactions across digital channels. IMImobile enables us
to deliver immediate differentiation from other providers in the US
including the marketing cloud platforms, backed by a group that
manages over 27 billion digital customer interactions on behalf of
customers in 80 countries".
For further information please
contact:
IMImobile PLC Matt
Hooper, SVP Global Marketing Alex Klose, Head of Marketing |
c/o
Redleaf Communications Tel: +44 (0)20 7382 4769 |
Redleaf Communications
- PR adviser Charlie Geller Alina Haritonova |
Tel: +44
(0)20 7382 4769 imimobile@redleafpr.com |
About SUMOTEXT
SUMOTEXT Corporation is a one stop shop for organizations
wanting to kick-start and sustain conversations and commerce with
mobile audiences via SMS, MMS, and mobile wallets while leveraging
a bullet-proof framework for compliant consent management. Their
diverse roster of clients includes government agencies and some of
America's most admired brands including the U.S. Department of
Education, Starbucks, Avis/Budget Group, Guitar Center, the
Breeder's Cup, and Southwest Airlines, as well as leading
pharmaceutical and healthcare companies such as Astellas, Truman
Medical Centers, LASIK Vision Institute, and Agile Health.
About IMImobile PLC
IMImobile is a cloud communications software and
solutions provider that enables companies to use mobile and digital
technologies to communicate and engage with their customers.
Organisations that trust us to deliver smarter digital customer
engagement solutions include Vodafone, Telefonica, Aircel, Capita,
BT, BSNL, Ooredoo, MTN, France Telecom, Centrica, Pizza Hut, Tata,
the AA, the BBC, EE, Multichoice, Betfair and several major
financial institutions. IMImobile is headquartered in London with
offices in Hyderabad, Atlanta, Dubai and Johannesburg and has over
900 employees worldwide. IMImobile PLC is quoted on the London
Stock Exchange's AIM market with the TIDM code IMO.
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