Fitbug Holdings PLC Proposed Change of Name (4548B)
April 04 2017 - 1:01AM
UK Regulatory
TIDMFITB
RNS Number : 4548B
Fitbug Holdings PLC
04 April 2017
Fitbug Holdings Plc / Epic: FITB.L / Index: AIM
RNS announcement: 4 April 2017
FITBUG HOLDINGS PLC ('FITBUG' OR 'THE COMPANY')
Proposed Change of Name
Fitbug Holdings Plc (AIM: FITB), the AIM quoted digital wellness
provider for corporate organisations, announces that it is changing
its trading name to Kin Wellness, following its repositioning of
the business from the consumer retail space, mainly focused on
sales of activity trackers, to a SaaS corporate digital wellness
solutions provider. This change of trading name takes effect as of
today.
It is intended that Fitbug Holdings Plc will also change its
name to Kin Group Plc. This change of name requires approval by
shareholders in general meeting; it is therefore intended to
include a resolution to change the Company's name in the notice of
the forthcoming Annual General Meeting, which will be sent out
shortly.
The Directors believe that the word Kin signifies
interconnectivity of people and their communities and colleagues;
conveying brand values of trust, empathy, personal, human,
friendliness and inclusivity, which better reflects the new
corporate wellness business model. The rebranding to Kin Wellness
is an opportunity for the Company to expand and strengthen its
brand value, and say farewell to its consumer brand legacy.
Anna Gudmundson, CEO comments; "Changing the Company name
signifies a further major step in our ambitious transformation
strategy, where we've effectively shut down the consumer business
to focus on the growing corporate wellness market, which was
estimated at $43.3 billion in 2015 by the Global Wellness
Institute, according to whom the global workplace wellness industry
grew at 6.4% from 2013 - 2015 as organisations place more
importance on keeping their employees motivated, well and
healthy.
"In the last few months, the Company has announced significant
new customer wins and formed a new partnership with Olympic gold
medallist Sally Gunnell, OBE - all of which contribute to proving
the business case for Kin Wellness as a B2B organisation."
**ENDS**
For further information visit http://www.kinwellness.com or
http://www.fitbugholdings.com/
Contact:
Anna Gudmundson Fitbug Holdings
/ Donald Stewart Plc 020 7449 4949
SPARK Advisory
Mark Brady / Neil Partners Limited
Baldwin (Nominated Adviser) 020 3368 3551
Claire Louise Noyce
/ William Lynne Hybridan LLP,
/ Niall Pearson Broker 020 3764 2341
T/F/D, Public
Stephanie Forrest Relations 07917 695755
Notes:
About Kin Wellness
Kin Wellness provides digital wellness solutions that empower
employers to create a positive culture of health within their
organisation. By helping employees to embrace a healthier way of
living, Kin Wellness can help maximise performance, reduce
absenteeism, decrease the risk of chronic illness, and lower
healthcare costs.
The Company's technological edge allows it to address holistic
wellness by engaging both individuals and teams through
intelligent, personalised interaction and gamification. This is an
opportunity to make incremental behavioural changes that will last
a lifetime. The progress of individuals translates to actionable
data, meaningful reporting and insights that allow the organisation
to monitor the impact of the programme and to refine it in order to
achieve success.
Shares are admitted to trading on the London Stock Exchange AIM
market under ticker FITB.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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